2018
DOI: 10.18657/yonveek.350583
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Examination of Product Recalls In Terms of Attribution Theory in the Marketing Context: A Qualitative MetaAnalysis

Abstract: The product recalls have become a common practice for many firms in various industries since the number of defective and dangerous products are increasing. Even though this actionproduct recallshould aim to assure the well-being of consumers, it also creates opportunities to restore the damaged reputation of the corporation; by influencing the perceptions and expectations of the stakeholders. Understanding attribution theory and its applications may help scholars and marketers to choose the appropriate post cr… Show more

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Cited by 3 publications
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References 39 publications
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