Examination Procedures in Marketing Education: Profiling Marketing’s Master Teachers

Kelley, Craig A.; Conant, Jeffrey S.; Smart, Denise T.

doi:10.1007/978-3-319-17055-8_54

Cited by 1 publication

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“…Evaluation allows measuring students' comprehension of taught materials [1], it tells an educator what and how students learn subject materials [2].Testing is most commonly observed as an evaluation tool [see for example, 3,4,5]. Kelly, Conant and Smart [6] label testing as an integral part of quality teaching. The literature on assessment in higher education reports two common types of testing: multiple choice and objective/essay type tests [7][8][9].…”

Section: Introductionmentioning

confidence: 99%

The Role of Prior Warning on Test Performance: How Effective Is It to Improve Students' Grades?

Ahmed¹

2015

ujer

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Students' use of test information to prepare for a test in a controlled or supervised test environment has been examined in studies outside Australia. This paper reports the findings of the use of test information and its value, in terms of an improvement/decline in marks, in an actual test of an undergraduate subject taught at an Australian university. Using a questionnaire survey of students, the study finds that students overall don't perceive test information useful, there is no statistically significant difference in performance between known and unknown questions, students' scores improve from the use of information and in some instances the improvements are statistically significant between students with different characteristics. The paper contributes to our understanding of students' willingness to use information and the benefits of such information to study and perform for improved test scores. The study has implications for educators making test information available as a preferred practice or universities using it as part of a policy to improve student retention rates or supplement evaluation of students' learning.

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Section: Introductionmentioning

confidence: 99%

The Role of Prior Warning on Test Performance: How Effective Is It to Improve Students' Grades?

Ahmed¹

2015

ujer

View full text Add to dashboard Cite

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Examination Procedures in Marketing Education: Profiling Marketing’s Master Teachers

Abstract: Marketing educators often have difficulty deciding on an examination procedure. This study reports the results of a national survey of marketing educators and students that was undertaken to ascertain what effective marketing educators do when designing examinations.

Cited by 1 publication

References 10 publications

The Role of Prior Warning on Test Performance: How Effective Is It to Improve Students' Grades?

The Role of Prior Warning on Test Performance: How Effective Is It to Improve Students' Grades?

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