Examining Antecedents on Chinese Customer Loyalty in the Boutique Hotel Business

Soonsan, Nimit

doi:10.1080/1528008x.2021.1995565

Cited by 4 publications

(9 citation statements)

References 55 publications

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“…From 2008 to 2018, publications on boutique hotels were scant, with one to a maximum of three articles published each year. From 2008 to 2013, all publications on boutique hotels explored these units of analysis from the perspective of practitioners, while publications aimed at investigating boutique hotels from the viewpoint of customers first appeared in 2014 (Lwin et al , 2014) and peaked in 2021, with five articles published in that year (Farashah et al , 2021; Garg and Kumar, 2021; Han and Lee, 2021; Khalil-ur-rehman et al , 2021; Soonsan, 2021). From 2019 to 2022, interest amongst scholars in boutique hotels increased, with 55% ( n = 18 publications) of the articles analysed in this review published in the last four years.…”

Section: Resultsmentioning

confidence: 99%

“…In Pakistan and Iran, boutique hotels attracted more female than male guests (Khalil-ur-Rehman et al, 2021;Farashah et al, 2021), while boutique hotels in Spain attracted larger proportions of male guests (Fuentes-Moralenda et al, 2019). The educational level of boutique hotel customers ranged from people with high school certificates, to those with Ph.D.s, with a significant proportion of the customers in Iran, Spain, Lisbon, Indonesia and Thailand possessing a university level of education (Farashah et al, 2021;Fuentes-Moraleda et al, 2019;Hussein et al, 2018;Loureiro et al, 2019;Soonsan, 2021). Based on these findings: P2.…”

Section: Customer Segmentsmentioning

confidence: 96%

“…When assessing the demographic attributes comprising boutique hotel customers, the literature indicated that boutique hotel customers constituted individuals aged between 18 and 50 years, with the core target audience aged between 18 and 35 years (Farashah et al, 2021;Fuentes-Moraleda et al, 2019;Garg and Kumar, 2021;Hussein et al, 2018;Khalil-ur-Rehman et al, 2021;Loureiro et al, 2019;Soonsan, 2021;Wang et al, 2015). The gender of customers was found to be almost evenly proportionate in terms of the ratio of male to female guests in Malaysia, Thailand, Indonesia and China (Garg and Kumar, 2021;Hussein et al, 2018;Soonsan, 2021;Wang et al, 2015). In Pakistan and Iran, boutique hotels attracted more female than male guests (Khalil-ur-Rehman et al, 2021;Farashah et al, 2021), while boutique hotels in Spain attracted larger proportions of male guests (Fuentes-Moralenda et al, 2019).…”

Section: Customer Segmentsmentioning

confidence: 99%

“…Loureiro et al (2019) revealed that the personalized hospitality offered by boutique hotels in Lisbon exerted a positive impact on pleasant arousal in customers. Soonsan's (2021) research in Thailand illustrated that customer satisfaction, i.e. feeling secure, trusting the hotel, quality of employees and reliability of the hotel, exerted a positive and significant impact on customer loyalty.…”

Section: Personalized Servicesmentioning

confidence: 99%

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Defining attributes of boutique hotels: a systematic literature review

Buhagiar

Pace

Dingli

2023

JHTI

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PurposeBoutique hotels reflect a nascent phenomenon in the literature and in the accommodation sector. As a result, they are void of governmental classification and regulation. Concurrently, they lack any form of operational definition. The purpose of this paper is to address these limitations by identifying the core attributes found to define boutique hotels.Design/methodology/approachTo fulfil the purpose of this paper, the authors conducted a systematic literature review on Web of Science. This resulted in an analysis of 33 peer-review articles published from 1994 to 2022.FindingsThe findings of this review revealed that boutique hotels are defined by eight core attributes; these are (1) multiple ownership structures, (2) situatedness in a historic premises, (3) strategic locations, (4) thematized internal décor, (5) experience design, (6) high levels of personalization, (7) novelty in service provisions and (8) niche marketing strategies.Practical implicationsFor policymakers, this paper may be used as a reference point to establish designated classification systems for boutique hotels. For practitioners, this paper may be used as a source of inspiration and benchmark to establish boutique hotels which align to the criteria highlighted in this paper. For scholars, this paper proposes an operational description of boutique hotels and novel areas for future research.Originality/valueThis paper represents one of the initial efforts undertaken by researchers to unify the literature on boutique hotels.

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Section: Resultsmentioning

confidence: 99%

Section: Customer Segmentsmentioning

confidence: 96%

Section: Customer Segmentsmentioning

confidence: 99%

Section: Personalized Servicesmentioning

confidence: 99%

See 2 more Smart Citations

Defining attributes of boutique hotels: a systematic literature review

Buhagiar

Pace

Dingli

2023

JHTI

View full text Add to dashboard Cite

show abstract

“…Channels that provided competitive rates, in addition to regular markdowns, advertising deals, and allegiance schemes, usually drew and maintained patrons. Cost-conscious customers were more likely to stay devoted to platforms that offered value for cash while upholding the caliber of their products (Nusair & Bilgihan, 2019).…”

Section: Timely and Reliablementioning

confidence: 99%

Causal Factors Of Consumer Loyalty To Online Food Delivery Services Of Delhi

Ancheary,

Rajauria,

Mondal

2023

pjhas

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Background: The internet-based cuisine transportation industry observed noteworthy expansion, transforming the approach individuals requested and obtained their repasts. This metamorphosis was propelled by elements such as the ubiquitous utilization of portable gadgets and the escalating need for expediency in everyday existence. Internet-based food delivery services gained popularity in Delhi, offering a wide range of culinary options and timely delivery to meet the needs of customers. Objective: This investigation endeavored to scrutinize the elements that impacted patron allegiance to web-based cuisine transportation amenities in Delhi and assessed the correlation between client gratification and faithfulness. Methodology: This study employed hybrid research methodology, gathering qualitative data through a structured questionnaire (n=50) in the NCR Delhi and secondary data from sources like trade publications, scholarly journals, and online repositories. Elements Analyzed: Ease of use, Food options quality, Consumer engagement, Delivery efficiency, Economical pricing, Client support. The quantitative data was analyzed using survey response metrics and descriptive statistics (mean, median, mode, standard deviation). The analysis involves descriptive examination of survey responses and correlation analysis for associations. Results: Ease of use: 4.5/5 (Average), Food quality: 85% above satisfactory, Consumer engagement: 70% high, Delivery efficiency: 90% prompt, Pricing: 60% reasonable, Client support: 80% helpful. The scrutiny furnished perceptions into the factors that influenced customer allegiance and the correlation amid ease, cost competitiveness, patron contentment, and allegiance. The outcomes were exhibited employing statistical metrics, association coefficients, and significance levels. Conclusion: The exploration aided in comprehending the elements that impacted patron fidelity to web-based cuisine conveyance amenities in Delhi. It emphasized the significance of ease, patron contentment, consumer involvement, punctual dispatch, rivalrous cost, and efficient patron maintenance in cultivating allegiance.

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The Factors Influencing the Success of Boutique Hotels in Klang Valley, Malaysia

Ab Majid,

Said,

Omar

et al. 2024

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Boutique hotels, despite not matching the service level of 5-star counterparts, remain a flourishing presence in the hospitality industry, drawing a substantial influx of visitors. This study is dedicated to dissecting the contributory impact factors driving the triumph of boutique hotels in Malaysia. Delving into seven primary dimensions, these are further elaborated into a comprehensive framework of 28 sub-factors. Collated through a 210-strong questionnaire survey, the data collection was centred on patrons of boutique hotels situated in Malaysia's Klang Valley region. Employing inferential analysis techniques, the research probes the significance of these factors in shaping the fortunes of boutique hotels in the Malaysian context. The dataset underwent Chi-Square analysis to ascertain the noteworthy significance attached to each sub-factor. Notably, findings underscore that among the 28 scrutinised sub-factors, a notable set of 17 sub-factors establish a substantial correlation with visitor preferences, exerting a pivotal role in the overarching triumph of boutique hotels within Malaysia.

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Examining Antecedents on Chinese Customer Loyalty in the Boutique Hotel Business

Cited by 4 publications

References 55 publications

Defining attributes of boutique hotels: a systematic literature review

Defining attributes of boutique hotels: a systematic literature review

Causal Factors Of Consumer Loyalty To Online Food Delivery Services Of Delhi

The Factors Influencing the Success of Boutique Hotels in Klang Valley, Malaysia

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