Examining beliefs, values and attitudes towards social media advertisements: results from India

Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; Balasubramanian, Senthil Arasu; Manickavasagam, Jeevananthan

doi:10.1504/ijbis.2015.072738

Cited by 14 publications

(17 citation statements)

References 67 publications

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“…Furthermore, the current study examined the association of users' SNS banner ad-click response with their OSB. Consistent with prior studies (e.g., Hamouda, 2018;Kamal & Chu, 2012;Mir, 2015, Natarajan et al, 2015, the current research discovered users' PVB about SNS advertising a multidimensional construct.…”

Section: Resultssupporting

confidence: 86%

“…Users form PVB based on the benefits which they receive from advertising. Users believe that online social network advertising is valuable because it provides information (Chu, Kamal & Kim, 2019), entertainment (Alalwan, 2018), and helps in improving social image (Natarajan, Balakrishnan, Balasubramanian, &Manickavasagam, 2015). Thus, the current research postulates users' PVB about SNS advertising as a multidimensional construct.…”

Section: Personal Value Beliefs (Pvb)mentioning

confidence: 88%

“…This imaginary situation persuades users to purchase the products shown in ads to improve the social image (Pollay& Mittal, 1993). Earlier studies such as Natarajan et al (2015) social image a significant belief that users hold about social media advertising.…”

Section: Personal Value Beliefs (Pvb)mentioning

confidence: 96%

“…The current study conceptualizes the personal level beliefs about SNS advertising as PVB. PVB about SNS advertising has three dimensions, informative (Mir, 2015), entertaining (Alalwan, 2018), and social image (Natarajan et al, 2015).…”

Section: Proposed Model and Hypothesesmentioning

confidence: 99%

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Attitudinal and Direct Association between Personal Value Beliefs and Users’ Banner Ad-Click Response on Social Network Sites

Mir¹

2021

PSSR

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Social media has fundamentally transformed the ways of human communication. Specifically, social network sites (SNS) are famous for social interaction and conducting business activities. The current study examines the dimensional structure of personal value beliefs (PVB) about SNS advertising and its attitudinal and direct association with users' banner ad-click response. Furthermore, the current study examines the association between banner ad-click response and users' online shopping behavior (OSB). Using self-administered questionnaire data were collected from 200 Facebook and Twitter users in Pakistan. Results reveal informative, entertaining, and social image factors as dimensions of users' PVB. These dimensions of PVB have a differential attitudinal and direct association with SNS users' banner ad-click response. In addition, SNS users' banner ad-click response and their OSB are associated positively

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Section: Resultssupporting

confidence: 86%

Section: Personal Value Beliefs (Pvb)mentioning

confidence: 88%

Section: Personal Value Beliefs (Pvb)mentioning

confidence: 96%

Section: Proposed Model and Hypothesesmentioning

confidence: 99%

See 2 more Smart Citations

Attitudinal and Direct Association between Personal Value Beliefs and Users’ Banner Ad-Click Response on Social Network Sites

Mir¹

2021

PSSR

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“…3. Pollay and Mittal's (1993) advertising beliefs and attitudes model (5 articles) (see Kamal & Chu, 2012;Natarajan et al, 2014;Mir, 2015;Natarajan et al, 2015;Dondolo, 2017). 4.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Consumers' Responses to Ads on Social Networking Sites: A Systematic Literature Review (Slr)

Deraz¹

2019

17th International Conference on E-Society 2019

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A consequence of the growing number of the studies concerning ads on social networking sites, and the failure to provide an in-depth analysis of that stream of research is the need to adopt systematic approaches to assess and aggregate research outcomes. This article presents an up-to-date review of peer-reviewed relevant articles to consumers' responses to advertisements on SNSs. It helps to identify 100 relevant studies published in the period 2009-2017 from different management and social science fields; including marketing, advertising, communication, social science, and relationship management. It reflects six predominate research trends; 1) Antecedents of acceptance or avoidance of ads 2) Consumers' perception and assessment of ads' value 3) consumers' attitude towards ads 4) Consumers' purchase intention 5) Consumers' referral mechanism, and 6) Benefits gained. Also, the topics researched and major results, year of publication, journal, theoretical framework, research method, sampling, and means of analysis were examined for each article. It helps to provide an objective summary of research evidence on the antecedents of consumers' responses to ads on social networking sites. It concludes by offering an agenda for future studies.

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Digital transformation, online advertising, and consumer behaviour

Gupta,

Paul,

Stoner

et al. 2024

International Journal of Advertising

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Examining beliefs, values and attitudes towards social media advertisements: results from India

Cited by 14 publications

References 67 publications

Attitudinal and Direct Association between Personal Value Beliefs and Users’ Banner Ad-Click Response on Social Network Sites

Attitudinal and Direct Association between Personal Value Beliefs and Users’ Banner Ad-Click Response on Social Network Sites

Consumers' Responses to Ads on Social Networking Sites: A Systematic Literature Review (Slr)

Digital transformation, online advertising, and consumer behaviour

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