Examining Farmers Markets' Usage of Social Media: An Investigation of a Farmers Market Facebook Page

Cui, Yue

doi:10.5304/jafscd.2014.051.008

Cited by 15 publications

(12 citation statements)

References 28 publications

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“…The use of social media tools showed that farmers' market managers could connect with vendors, customers, market organizers, and community partners, which was proven to be effective communication for early adopters. 15,16 Similar to current findings, Gantla and Lev 16 noted that farmers' markets were more willing to serve the whole community when they were required to report to a board of community members. The current findings supported the pioneer study by Ryan and Gross, 17 in which the researchers found that the extent of organizational participation was positively associated with early adoption.…”

Section: Discussionsupporting

confidence: 76%

Farmers' Market Manager's Level of Communication and Influence on Electronic Benefits Transfer (EBT) Adoption at Midwest Farmers' Markets

Hasin

Smith

2018

Journal of Nutrition Education and Behavior

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Section: Discussionsupporting

confidence: 76%

Farmers' Market Manager's Level of Communication and Influence on Electronic Benefits Transfer (EBT) Adoption at Midwest Farmers' Markets

Hasin

Smith

2018

Journal of Nutrition Education and Behavior

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“…Gıda hareketinin sosyal medya kullanımıyla ilgili literatür tarandığında, Hermida'nın görüşlerini destekleyen bulgulara ulaşılmaktadır. Pek çok araştırmada (Reed vd., 2013;Cui, 2014;Bos ve Owen, 2016) sosyal medyanın alternatif gıda hareketleri için düşük maliyetli ve verimli bir iletişim ve tanıtım kanalı olduğunun; ağ bağlantılı platformların çevrimdışında kurulmuş işbirliklerini çevrimiçi etkileşim sayesinde yeniden canlandırıp güçlendirdiğinin vurgulandığı görülmektedir. Örneğin Bos ve Owen'in (2016) İngiltere'deki alternatif gıda ağlarının çevrimiçi ortamları nasıl kullandıklarına dair araştırması, sosyal medya platformlarının interaktif ve katılımcı özelliklerinin hareketlerin yayılmasını kolaylaştırdığından bahsetmektedir.…”

Section: Di̇ji̇tal Gida Akti̇vi̇zmi̇ Bağlaminda Gida Hareketi̇ni̇n So...unclassified

The Use of Social Media for Food Activism in Turkey - The Case of Gidadedekti̇fi̇ (Food Detective)

Erkmen

CAN

2022

Ege Üniversitesi İletişim Fakültesi Yeni Düşünceler Hakemli E-Dergisi

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The study examines the example of ‘Gıdadedektifi’ to understand how the food movements in Turkey use social media as a field of struggle. Gıdadedektifi’s digital food activism experience was evaluated through content analysis of 1070 tweets and 229 Instagram posts shared on Twitter and Instagram during 2021. Content analysis indicates that Gıdadedektifi is sharing extensively on label analysis of packaged products, legislation and food safety; and uses most the hashtags #neyediğinizibilin (knowwhatyoueat) and #neiçtiğinizibilin (knowhatyoudrink). In this direction, it can be said that the initiative is trying to create an agenda/public opinion on label literacy and food safety. The accounts to which the initiative directs its claims/demands mainly consist of public institutions/officers. Campaigns were made to assure policy change by mentioning those public actors in 6.5% of the posts on Instagram and 28.5% on Twitter. However, the participation and interaction rates of Gıdadedektifi’s accounts are not very high. In addition, the low number of posts about the positive achievements of the campaigns in the sample suggests that the contribution of the initiative to policy making is limited. The fact that Gıdadedektifi is occasionally getting paid to review products also necessitates questioning the relations between activism and consumption. The review of the one-year activity of Gıdadedektifi shows that social media is an effective tool, at least in creating a food agenda in Turkey. However, the analysis indicates that the potential of networking of this tool has not been sufficiently exploited.

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“…Markets have the potential to connect residents to organizations in digital space, as well. Analyzing a farmers' market's Facebook page, Cui (2014) observed that the page served as a “social hub to connect and engage the local community” about the market and beyond.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Building a bridge between civic agriculture and civic engagement: farmers’ markets as communication infrastructure

Witzling

Shaw

2022

IJSSP

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PurposeThis work aimed to show how farmers’ markets can act as communication infrastructure, and by doing so, facilitate civic engagement. We used communication infrastructure theory (CIT) as a guide.Design/methodology/approachWe integrated findings from two surveys that took place in the US state of Wisconsin. In a survey of Wisconsin farmers’ market leaders, we considered what features farmers’ markets have that may help them act as communication infrastructure. Using data from a survey of Wisconsin residents, we ran a regression model to demonstrate the relationship between farmers’ market attendance and micro-level storytelling about local food.FindingsWe found that farmers’ markets can act as meso-level storytellers and provide a communication action context supportive of civic engagement. Through the farmers’ market leader survey, we found that over half of the markets noted existing partnerships with media outlets. Furthermore, farmers’ markets may connect residents to important organizations in the community. Many farmers’ markets had features to make them more physically and financially accessible, such as accepting food assistance benefits. With the Wisconsin resident survey, we found that farmers’ market attendance predicted storytelling about local food better than overall local food purchasing, further suggesting that markets can facilitate social interactions.Originality/valueWe document an important benefit that farmers’ markets can offer communities: they have the potential to act as communication infrastructure. As stronger communication infrastructure can facilitate civic engagement, this work provides a mechanism by which to connect civic agriculture activities and increased levels of civic engagement.

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Examining Farmers Markets' Usage of Social Media: An Investigation of a Farmers Market Facebook Page

Abstract: Social media are transforming communication between organizations and their audiences, and even changing the organizations themselves.

Cited by 15 publications

References 28 publications

Farmers' Market Manager's Level of Communication and Influence on Electronic Benefits Transfer (EBT) Adoption at Midwest Farmers' Markets

Farmers' Market Manager's Level of Communication and Influence on Electronic Benefits Transfer (EBT) Adoption at Midwest Farmers' Markets

The Use of Social Media for Food Activism in Turkey - The Case of Gidadedekti̇fi̇ (Food Detective)

Building a bridge between civic agriculture and civic engagement: farmers’ markets as communication infrastructure

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