“…Recent examples of research include clean technology and pollution prevention (Niemann, Dickel, & Eckardt, 2020), product innovation (Papagiannakis, Voudouris, Lioukas & Kassinsi, 2019) and how supply chain management can contribute to sustainable development (Sajjad, Eweje, & Tappin, 2019). Although studies have examined the link between specific environmental initiatives and firm performance in these fields, recent research has found that the results of this body of work are still highly inconsistent (Knight, Megicks, Agarwal, & Leenders, 2019; Ling, 2019), and the overall link between green strategy and firm performance is still not understood. Few studies have looked at the overall relation between organisational capabilities, environmental proactivity and competitive advantage (Delmas Hoffman & Kuss, 2011, p. 120).…”