Examining influencing factors of post-adoption usage of mobile internet: Focus on the user perception of supplier-side attributes

Abstract

Key supplier-side factors that affect the usage level of mobile Internet were identified and the procedural mechanism among the independent and dependent variables was investigated. For this, a research model was introduced to describe associations among four external variables (access quality, service variety, cost rationality, and ease of use), an intermediate variable (usefulness) and a dependent variable (the usage level of mobile Internet). Through the on-line survey, data were gathered from actual mobile Internet users. Confirmatory factor analysis and path analysis were applied to test the overall integrity of the research model and of proposed hypotheses. All four external variables affected user perceptions on the usefulness of mobile Internet. Among them, service variety and cost rationality had a relatively larger influence on perceived usefulness. Perceived usefulness of the mobile Internet had a positive effect on its usage, confirming the important role of usefulness as a significant mediator between the four external variables and the dependent variable. Meanwhile, the cost rationality was the only external variable with direct influence on the MI usage. Theoretical and practical implications of the study results are discussed.

Geographic Patterns and Socio-Economic Influences on Mobile Internet Access and Use in United States Counties

“…Already MI has become a platform for popular applications such as instant messaging, online gaming, multimedia (e.g., video and audio streaming), financial services (e.g., banking), search, and mapping and location-based services [7]. This paper is the first systematic attempt to examine patterns of mobile cellular adoption and MI use in US counties.…”

“…In the context of this research, mobile internet (MI from this point forward) is defined as Internet access through the cellular phone infrastructure [7].…”

Factors influencing quality of experience of commonly used mobile applications

“…Korhonen et al [12] surveyed mobile users and concluded that the mobile device, task at hand and social context are the most influencing factors of the user's QoE. Similarly, Park et al [13] indicated usability, usefulness and affect as the factors, and Shin et al [14] added enjoyment, as well as network access quality to this list. Reichl et al [3] attempt to evaluate QoE in real user environments by capturing user interaction with the mobile phone, as well as the user context using two different cameras mounted on a large female hat worn by the user.…”

An Investigation of Initial Trust in Mobile Banking

“…Perceived usefulness has been found to be a significant factor affecting initial usage and continuance usage (Venkatesh & Davis, 2000). Much research has reported the effects of initial trust and perceived usefulness on behavioral intention (Chen & Barnes, 2007;Shin, Lee, Shin& Lee, 2010).…”