Examining Mediating Role of Customer Loyalty for Influence of Brand Related Attributes on Customer Repurchase Intention

Ahmad, Zeeshan; Meng, J.; Khan, Imran; Abdullah, Muhammad; Ghauri, Tauqir Ahmad

doi:10.1016/s1006-8104(16)30052-6

Cited by 28 publications

(35 citation statements)

References 26 publications

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“…However, the results of this study differ from those of Lu [26] and Ahmad [27] who both stated that the brand awareness of the product under study has a significant effect on repurchasing intention.…”

Section: Discussion the Effect Of Brand Awareness On Repurchase Intencontrasting

confidence: 99%

“…From the results of the F-Test, it can be seen that the variable Brand Awareness, Quality Perception, Brand Association, and Brand Loyalty together have a significant effect on the variable Buyback Intention. This is in accordance with research conducted by Lu [26], Ahmad [27], Agussalim [1], Ikhsani [14], Sulistiorini [5], Yunita [23], Sasmita [28], Ranfagni [29], Koll [30], Koll [30], Chinomon [32], Said [33], and Dawes [34].…”

Section: The Effect Of Brand Awareness Quality Perception Brand Asssupporting

confidence: 90%

“…Whereas in this study the object under study is a private label product, which has a limited sales area has not been a consumer choice when shopping and still has to struggle with other national brand products. Whereas the greater the brand awareness of the products being sold, the greater the consumer's trust in the product, the greater the consumer's repurchase intention to the product, Ahmad [27].…”

Section: Discussion the Effect Of Brand Awareness On Repurchase Intenmentioning

confidence: 99%

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Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang)

Ali¹

2019

SJHSS

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Retail business in Indonesia become an informal industry sector is high developing. From this phenomenon, some retailers in Indonesia try to package the products they sell with their own packaging and brands or private labels. The development of sales of private label products at Alfamidi Stores is still unsatisfactory and tends to stagnate. This study aims to determine the effect of brand awareness and brand loyalty on repurchase intentions and purchasing decisions. The design of this study is explanatory. The sampling technique in this study is on consumers who bought or consumed private label products in Alfamidi branches in Tangerang and filled out the questionnaire using the accidental sampling method but still fulfilled the specified criteria. The sampling technique is Quota Sampling with the amount determined by the researcher. Using Quota sampling, we get a sample of 100 customers. The method is Quantitative analysis with SEM analysis tools and Smart PLS tools.

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Section: Discussion the Effect Of Brand Awareness On Repurchase Intencontrasting

confidence: 99%

Section: The Effect Of Brand Awareness Quality Perception Brand Asssupporting

confidence: 90%

Section: Discussion the Effect Of Brand Awareness On Repurchase Intenmentioning

confidence: 99%

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Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang)

Ali¹

2019

SJHSS

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“…The results of the study show that perceived brand quality will affect the perceived quality of customers to foster a sense of trust in them and think about the next relationship with the company. Ahmad et al, (2016), develops thinking by finding that there is a strong positive correlation between perceived quality and brand loyalty. This finding is also supported by the findings of Ercis et al, (2012), who described the results of his research on the effect of perceived quality on brand trust, which in the study found that quality perception has a positive effect on brand trust.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Brand Image and Perceived Quality on Brand Loyalty with Brand Trust as Mediator in PT Bank Syariah Mandiri

Rahmatulloh¹,

Yasri²,

Abror³

2019

Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)

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This study aims to analyze the influence of brand image and perceived quality on brand loyalty with brand trust as a mediating variable on the PT Bank Syariah Mandiri micro unit in the West Sumatra region. Respondents in this study were customers who were still actively financing the micro units of PT Bank Syariah Mandiri in Padang Cluster with a total sample of 308 respondents. The data analysis technique used to discuss the problems in this study is Structural Equation Model (SEM). Research results prove that: (1). Brand Image and Brand trust have a significant and positive effect on Brand Loyalty; (2). Perceived Quality has no significant effect on Brand Loyalty; (3). Brand Image and Perceived Quality have a significant and positive effect on Brand Trust; (4). Brand trust is mediating the influence of Brand Image on Brand Loyalty; (5). Brand trust is mediating the influence of perceived quality on brand loyalty.

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“…, terdapat lima kategori yang mendasari ekuitas merek, yakni kesadaran merek (brand awareness), asosiasi merek (brand associations), persepsi kualitas (perceived quality), loyalitas merek (brand loyalty), dan aset-aset merek lainnya (other proprietary brand assets).MenurutAaker (1991:219), menyatakan bahwa kesadaran merek dan bahkan tingkat kualitas dan kepercayaan yang dirasakan seringkali tidak memadai di kemudian hari, biasanya perlu ada diferensiasi yang relevan untuk merangsang pembelian dan juga loyalitas. Hal tersebut didukung oleh hasil penelitianAhmad (2016) yang menunjukkan ada hubungan langsung antara kesadaran merek dengan loyalitas pembelian ulang pelanggan. Dalam penelitian Nguyen (2011) juga menunjukkan bahwa ada hubungan positif antara kesadaran merek dengan loyalitas suatu merek.…”

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Pengaruh Kesadaran Merek dan Citra Merek terhadap Loyalitas Pelanggan (Studi pada Pelanggan Teh Pucuk Harum Wilayah Surabaya Utara)

Andjarwati

Chusniartiningsih

2018

Minds

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Tujuan penelitian ini adalah untuk melakukan eksaminasi atas pengaruh kesadaran merek, dan citra merek terhadap loyalitas pelanggan Teh Pucuk Harum. Penelitian ini merupakan penelitian kausalitas dengan pendekatan kuantitatif. Metode pengumpulan data adalah denga menggunakanan metode pengambilan sampel non-probabilitas sejumlah 220 orang di Surabaya utara. Pengolahan uji statistik dilakukan dengan menggunakan analisis linear berganda. Hasil penelitian mendapati kesadaran merek berpengaruh positif dan signifikan terhadap loyalitas pelanggan, dan citra merek juga memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan.

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Examining Mediating Role of Customer Loyalty for Influence of Brand Related Attributes on Customer Repurchase Intention

Cited by 28 publications

References 26 publications

Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang)

Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang)

The Influence of Brand Image and Perceived Quality on Brand Loyalty with Brand Trust as Mediator in PT Bank Syariah Mandiri

Pengaruh Kesadaran Merek dan Citra Merek terhadap Loyalitas Pelanggan (Studi pada Pelanggan Teh Pucuk Harum Wilayah Surabaya Utara)

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