Examining reasons for post-purchase satisfaction in buying local brands: When local meets local

Isa, Azwardi Md; Saud, Mohammad Basir; İsmail, Daud

doi:10.1016/j.apmrv.2015.10.001

Cited by 6 publications

(2 citation statements)

References 180 publications

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“…For consumer goods, the most important is that there is no single factor for success. Consumers buy from online stores for a variety of reasons [17][18][19]: convenience (saving time and effort shopping), wide range of products (they can access more options than those available locally), decisions based on good information (getting information and reviews helps in making the best choice), finding the best price, and specific characteristics such as managing online shopping lists and shopping carts.…”

Section: From Online Buying Intention To Online Buying Behaviourmentioning

confidence: 99%

An Analysis of the Impact of Personality Traits towards Augmented Reality in Online Shopping

2021

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The Internet as a shopping and purchasing medium has become an extensively researched topic. Augmented realty, in particular, allows consumers to explore their options and make personalised changes while shopping online. Our study aims to analyse the symmetry between the attitudes towards using the traditional electronic online shopping and the electronic commerce that uses augmented reality. We also investigate the effects of personality traits and the attitudes towards the Internet on the two electronic commerce forms. Our results show that the buying intention in online shopping is significantly higher in the case of augmented reality. Our results also reveal associations between personality traits and online buying behaviours, i.e., neuroticism and the openness to experiences being associated with the willingness to buy online. On the other hand, personality traits are proved to predict buying impulsiveness, the highest weight being represented by low emotional stability and high external locus of control. Further research should also include other dimensions, such as the perceived risks associated with online purchasing, self-efficacy or anxiety towards technology.

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Section: From Online Buying Intention To Online Buying Behaviourmentioning

confidence: 99%

An Analysis of the Impact of Personality Traits towards Augmented Reality in Online Shopping

2021

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“…(5) Product information þ sophisticated brand personality. (6) Product information þ a rugged brand personality. A total of 192 students enrolled in an undergraduate marketing course at a large southwestern university participated in the study.…”

Section: Methodsmentioning

confidence: 99%

Investigating the Impact of Brand Personality Dimensions on Customer Responses

Amraei¹,

Tirtashi²

2018

Preprint

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Seeks to provide empirical support for the "brand personality effect", that is, the direct influence that brand personality will have on a variety of consumer-driven outcomes. Tests a series of hypotheses using experimental research design with 192 subjects. Support is found for all proposed hypotheses. These findings indicate that brand personality will have a positive influence on product evaluations and that subjects exposed to a brand's personality will have a significantly greater number of brand associations; significantly greater proportion of brand associations; significantly greater unique brand associations; significantly greater proportion of congruent brand associations; and significantly greater proportion of strong brand associations. This paper conceptually establishes brand personality and empirically demonstrates the brand personality effect on consumer-based outcomes. This finding strengthens the brand personality literature and establishes a baseline study for future empirical research. Brand personality has received levels of research from academics and practitioners alike, but this research presents the first empirical test of the direct effect of brand personality and how it drives consumer behavior.

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Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions

Liu

Lee²,

Lien

2021

Asia Pacific Management Review

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Examining reasons for post-purchase satisfaction in buying local brands: When local meets local

Cited by 6 publications

References 180 publications

An Analysis of the Impact of Personality Traits towards Augmented Reality in Online Shopping

An Analysis of the Impact of Personality Traits towards Augmented Reality in Online Shopping

Investigating the Impact of Brand Personality Dimensions on Customer Responses

Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions

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