Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective

Abstract

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Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour

“…An 'antecedent' refers to a factor that precedes a specific attitude or behavior, while an 'outcome' is the result of this attitude or behaviour. Although these terms may have a temporal connotation (in the sense that first 'antecedents' take place, then attitude or behaviour is formulated, and 'outcome' is the finality) many cross-sectional studies (e.g., Dröge & Halstead, 1991;Menon, Bharadwaj, Adidam, & Edison, 1999;Myers, Daugherty, & Autry, 2000;Atuahene-Gima & Murray, 2004;Alden, Steenkamp, & Batra, 2006;Cleveland, Laroche, & Papadopoulos, 2009;and Walsh, Mitchell, Jackson, & Beatty, 2009) have extensively used this terminology to express the causal relationships among constructs. 2.…”

Linking cause assessment, corporate philanthropy, and corporate reputation

“…In this regard, we differentiate between customers of the philanthropic company and non-customers. Previous studies report a strong positive link between corporate reputation and customer loyalty (Walsh et al 2009b;Walsh and Wiedmann 2004). Thus, customers who are loyal to a philanthropic company (e.g., already…”

Lens or prism? How organisations sustain multiple and competing reputations

“…In all cases, the reputation became less superficial as employees became aware of the firm's core values and expertise as well as its weaknesses compared to its competitors. This is important theoretically because existing literature tends to theorise reputation at an organisational level, rather than at the individual level (Fombrun and Gardberg, 2000;Walsh et al, 2009;Ali et al, 2015). By changing the level of analysis, our findings show that an individual's regard for the organisation's reputation may strengthen as time passes, thereby 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 (Gotsi and Wilson, 2001).…”