“…In order to explore possible satisfiers and dissatisfiers, this study uses the impact-asymmetry analysis (IAA) approach which was originally introduced by Mikulić and Prebežac (2008). To date, IAA has been used in a variety of nontourism and tourism-related research contexts, like for example, luxury hotels (Lai & Hitchcock, 2017), online travel agent websites (Ye et al, 2016), hotel brand equity (Šerić et al, 2018), exhibitions activities (Wong & Lai, 2018), or shopping tourism (J. S. Lee & Choi, 2019).…”