“…Although privacy laws and policies give individuals a clear idea on how their personal information will be managed after disclosure and who will be able to access it, privacy laws and policies cannot guarantee that the disclosed information will stay out of the hands of unauthorised third parties. Hence, even if information is stored correctly and security measures are in place, individuals continue to have privacy concerns (Anton, Earp, & Young, 2010) which makes them consider potential privacy risks (Kehr, Kowatsch, Wentzel, & Fleisch, 2015;H. Li, Gupta, Zhang, & Sarathy, 2014) when adopting personalised nutrition advice.…”