Examining the Effect of Market Orientation On Innovativeness

Tajeddini, Kayhan; Trueman, Myfanwy; Larsen, Gretchen

doi:10.1362/026725706777978640

Cited by 169 publications

(153 citation statements)

References 13 publications

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“…The recent years' ever-increasing intensity of competition in world markets, speed of globalization and quick development of technology has led innovation to be taken into account as an inevitable necessity for any firm [1].…”

Section: Introductionmentioning

confidence: 99%

Talent Management and Innovative Behavior Based on the Mediating Role of Organizational Learning

Khaki

Khanzadeh

Rad

2017

ILSHS

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Abstract. This study aimed to investigate the relationship between talent management and the innovative behavior of employees based on the mediating role of organizational learning. This study is a descriptive study, according to the data collection and analysis methods and, it is a survey, according to the implementation. It was conducted during 2015 to 2016 in Mashhad, Iran. Participants were 147 staffs employed in the information technology organization of Mashhad municipality. Data were collected using three valid and reliable questionnaires. Data were analyzed using SPSS software version 19. According to the main hypothesis of the study, there is a significant relationship between talent management and the innovative behavior of employees, and organizational learning mediates the relationship between talent management and the innovative behavior of employees. Also, according to the minor hypothesis, there is a significant relationship between the components of talent management and innovative behavior and the components of organizational learning can mediate the relationship between talent management and innovative behavior. Organizational learning capability has a significant relationship with innovation and innovative behavior and the organizational learning is a way in which educational and training opportunities for employees can be linked to innovative goals.

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Section: Introductionmentioning

confidence: 99%

Talent Management and Innovative Behavior Based on the Mediating Role of Organizational Learning

Khaki

Khanzadeh

Rad

2017

ILSHS

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“…Therefore, for commercial organizations to be successful and to obtain stability in competitive advantage, they should not only seek for finding new opportunities, but also to concentrate on the development of products and markets (Tajeddini, Trueman and Larsen, 2006).…”

Section: Introductionmentioning

confidence: 99%

The Effect of Entrepreneurship Orientation on Learning Orientation and Innovation: A Study of Small-Sized Business Firms in Iran

Ma’atoofi¹,

Tajeddini²

2010

IJTEF

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“…Tajeddini, Trueman & Larsen, 2006) to explicitly show that it is focused on a wider range of factors related to the competitive environment and management of stakeholders than just competitors. Inter-functional coordination is an important aspect of an organization's structure and capabilities that is crucial for achieving the potential benefits of a market orientation, and other orientations as well (Felton, 1959;Narver & Slater, 1990;Kohli & Jaworski, 1990;Gatignon & Xuereb, 1997).…”

Section: Delineating Proactive Activities In Three Componentsmentioning

confidence: 99%

“…Thus, we broaden the term into competition orientation, which refers to focusing on a wider range of issues related to a firm's competitiveness rather than just competitors themselves, indicating a shift from a potentially detrimental focus on competitors to a more holistic view of the firm's own competitiveness (cf. Narver & Slater, 1990;Armstrong & Collopy, 1996;Tajeddini et al, 2006).…”

Section: Competition-oriented Activitiesmentioning

confidence: 99%

Exploring Proactive Market Strategies : Managing the Market to Create Value

Brege

2018

Linköping Studies in Science and Technology. Licentiate Thesis

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How can firms become more successful and achieve higher business performance? How can they manage more complex and dynamic markets and maintain a high competitiveness? The answer is: through a more proactive approach to managing the market and creating customer value. This thesis explores proactive market strategies, which are firm's proactive strategies for creating, communicating, and delivering superior value to their customers, thereby achieving superior business performance. Prior literature in market orientation has touched the area of proactiveness in firms' approach to the market, but never properly defines proactiveness and lacks a clear connection to actual firm activities. Thus, in order to better understand how firms can gain the performance benefits from proactiveness, this thesis sets out to explore what proactiveness in a market-strategic context entails and what proactive activities firms perform in implementing their proactive market strategies.The research is based on two papers, each detailing one of the two complementary branches of the research. The first paper presents the conceptual work, focusing on a typology of marketoriented strategic behaviors, which are important for understanding how firms can gain the potential performance benefits of market orientation and how they can achieve behavioral fit among their activities. The second paper presents the empirical work, focusing on the qualitative case study performed and the themes of proactiveness that emerged from it. These papers are then synthesized into a holistic view of proactive market strategies in the thesis.The thesis finds that proactiveness at the firm level in a marketing context means a firm is future-oriented, initiative-taking, change-inducing, and creative. With a basis in this definition and the extensive literature on market orientation, the thesis presents conceptual developments that are important for understanding proactiveness in market strategy, such as a framework for understanding market strategies through firm activities and one for identifying and categorizing different types of proactive activities. Furthermore, the thesis gives more detailed descriptions of the case firms and how their proactive activities help them achieve success.This results in a thorough exploration of proactive market strategies, which contributes to the marketing and strategic management literatures by clearly defining proactiveness, conceptualizing and describing proactive market strategies, and delineating proactive firm activities to better understand how firms are being proactive. In doing so, the thesis provides interesting directions for future research and presents interesting implications for managerial practice. vi vii SammanfattningHur kan företag bli mer framgångsrika och uppnå högre lönsamhet och tillväxt? Hur kan de hantera mer komplexa och dynamiska marknader medan de uppehåller en hög konkurrenskraft? Svaret är: genom en mer proaktiv hållning till att hantera marknaden och skapa kundvärde. Den här avhandlingen utf...

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Examining the Effect of Market Orientation On Innovativeness

Cited by 169 publications

References 13 publications

Talent Management and Innovative Behavior Based on the Mediating Role of Organizational Learning

Talent Management and Innovative Behavior Based on the Mediating Role of Organizational Learning

The Effect of Entrepreneurship Orientation on Learning Orientation and Innovation: A Study of Small-Sized Business Firms in Iran

Exploring Proactive Market Strategies : Managing the Market to Create Value

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