Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty

Suttikun, Chompoonut; Meeprom, Supawat

doi:10.1080/23311975.2021.1976468

Cited by 28 publications

(17 citation statements)

References 70 publications

(86 reference statements)

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“…This was accomplished using a forward-and-back translation approach. A professional translator converted the English text to Thai; the Thai text was then translated back into English by a different professional translator to assess the accuracy of the first translation (Suttikun and Meeprom, 2021). Afterwards, a content validity approach was used to determine the measurement quality of the material.…”

Section: Methodsmentioning

confidence: 99%

Creating memorable experiences of cultural hallmark event in Thailand

Chiengkul

Meeprom

Getnet

2022

Tourism and Hospitality Research

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This study examined the relationship between distinctiveness, perceived crowding and memorable experience in creating attendees’ subjective well-being in the context of a cultural hallmark event in Thailand. Using an online self-administered survey, usable data from 770 respondents were used to assess the proposed conceptual model. Structural equation modelling was used to test the hypotheses. The results of this study confirmed that distinctiveness in the event was positively associated with memorable experience, which then played a significant role in enhancing attendees’ subjective well-being. Further, this study found that memorable experience partial mediated the relationship between distinctiveness and subjective well-being. Additionally, perceived crowding positively moderated the relationship between distinctiveness and memorable experience. The implications for the literature on special events and hospitality and for practicing managers are discussed.

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Section: Methodsmentioning

confidence: 99%

Creating memorable experiences of cultural hallmark event in Thailand

Chiengkul

Meeprom

Getnet

2022

Tourism and Hospitality Research

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“…In today's marketplace, the emotional value represented by perceived quality is a source of competitiveness (Iyer et al, 2022). Existing literature has confirmed the effect of perceived quality in many industries, including beverages (Konuk, 2021), organic food (Wu et al, 2021), souvenirs (Suttikun & Meeprom, 2021), and building materials (Harju, 2022).…”

Section: Introductionmentioning

confidence: 94%

The value created by the removal of cut lines: Evaluating the impact of finishing of industrial designs on purchase intention

Kato

Botella-Carrubí

Ribeiro‐Navarrete³

2023

J of Consumer Behaviour

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Color, material, and finish (CMF) are essential to the competitiveness of industrial products. However, in the existing research on CMF from the consumer behavior perspective, there is an insufficient focus on finish, compared with that on color and material. Research on finish is limited to technical methods, and there is a lack of discussion about its impact on consumer purchasing behavior. This study examines the effect of cars' exterior design finish on purchase intention in Japan. The research question is, "does changing the quality of the finish by removing cut lines have a positive effect on purchase intention?" Two sets of images were used: normal images of car exteriors and images of car exteriors improved by removing cut lines. An online survey was conducted to explore the impact of a car's finish on consumers' purchase intentions in the Japanese market. The randomized controlled trial results showed that finish had a significant positive effect on purchase intention. This study analyzes the interaction of finish with consumer characteristics. A multiple regression model with interactions revealed that, among consumers who emphasize design, a higher finish quality prompted a greater positive influence on purchase intention. In design research, styling tends to attract significant attention. However, practitioners should not neglect efforts to improve finishing when manufacturing products. Companies that consider it impossible to convey to consumers the quality of products with delicate finishing need to change their mindset. These suggestions apply not only to the automotive industry but also to other durable consumer goods industries.

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“…Finally, in-store color is vital in attracting shoppers and has been studied as the most influential ambient factor that can affect individuals' cognition, emotion and behavior (Cho and Lee, 2017; Suttikun and Meeprom, 2021). As a part of the physical store quality, color can influence consumers' perception of service quality, product quality, perceived value and repurchase intention (Suttikun and Meeprom, 2021; Migdadi and Abdel-Rahman, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Why do consumers leave fast fashion stores? Role of shoppers' confusion

Hwang

Tung

Cho

2023

JFMM

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PurposeThe study aims to examine fast fashion consumers' negative in-store experiences focusing on the effect of the two store environment factors, product overload and store ambiance, on their confusion and consequent shopping avoidance behavior.Design/methodology/approachA research model of fast fashion consumers' confusion and store avoidance behavior is proposed using the Stimulus–Organism–Response framework. A pretest and the main online survey with 281 samples are analyzed, and the structural equation modeling (SEM) is conducted to test the proposed model.FindingsThe SEM results support the proposed paths statistically. Consumers' confusion, measured with the two dimensions, inefficiency and helplessness, is significantly influenced by their perceived product overload and negative perception of store ambiance in the fast fashion shopping environment. Subsequently, fast fashion consumers' confusion results in less time spent in the store.Originality/valueThe study sheds light on utilitarian shopping value in the fast fashion shopping environment by focusing on the fast fashion consumers' confusion in association with overloaded information caused by too many products and store ambiance.Research limitations/implicationsThe study implies that improving fast fashion stores' inherent issues with too many products and store ambiance might help consumers mitigate their confusion and prevent customer attrition. However, the study includes only two factors. Future studies may include other various fast fashion store factors. Additionally, one of the dimensions of confusion, irritation, did not emerge in this study. More work is needed to investigate fast fashion consumers' confusion, such as using a multigroup analysis by age.

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Examining the effect of perceived quality of authentic souvenir product, perceived value, and satisfaction on customer loyalty

Cited by 28 publications

References 70 publications

Creating memorable experiences of cultural hallmark event in Thailand

Creating memorable experiences of cultural hallmark event in Thailand

The value created by the removal of cut lines: Evaluating the impact of finishing of industrial designs on purchase intention

Why do consumers leave fast fashion stores? Role of shoppers' confusion

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