Examining the Effectiveness of Government Policy for Retail Districts: Evidence from Korea

Abstract

This paper seeks to measure the effects of policy on the self-employed conducting business in traditional retail districts. To verify policy we performed a practical analysis utilizing the multinomial logit model on the relationship between consumption behaviors and the attendant satisfaction level of consumers in the urban commercial districts. We first identified traditional retail districts that had received government policy support and those that had not. We then visited these districts to survey the satisfaction levels of customers. In total, 400 people were surveyed for this study. The results show that political support for the self-employed who conduct business inside the traditional retail districts has a partial effect. Especially, for the policy beneficiaries, the customer's satisfaction level in specific political support has a very important meaning. The study analyzed the factors necessary for the continuous growth of traditional retail districts, considering consumption behaviors and shop selection attributes. We argue that government support can help sustain regional commercial districts and the individual self-employed through consumer behavior and the magnification of satisfaction levels.

Transnational Corporation’s Failure in China: Focus on Tesco

“…The main variables used in this study-store attributes-are measured according to the overall satisfaction with the product [11,25,28,[32][33][34]36] and location, including transportation convenience and accessibility. Location [11,26,[32][33][34][35][37][38][39] and brand [33,34,37] comprise brand preferences and service [25,[31][32][33]35,37,40], which are measured according to the overall satisfaction with employee service delivery (Table 1).…”

Competitive strategies of small independent retailers

“…This current considers both external (Porter, 1980) and internal (Barney, 1991;Peteraf, 1993) factors affecting competitive strategies. On the one hand, external factors such as the competition of larger firms like retail chains and mass distributors (Watkin, 1986) or government policies (Erkip and Ozuduru, 2015;Hallsworth and Coca-Stefaniak, 2018;Kim et al, 2018) seem to influence SIRs' competitive strategies. On the other hand, as the literature we have reviewed above shows, internal factors also affect SIRs' competitive strategies.…”