Examining the effects of hegemonic depictions of female bodies on television: a call for theory and programmatic research * This article was accepted by the previous CSMC editor, Dr. James W. Chesebro

Hendriks, Alexandra

doi:10.1080/07393180216550

Cited by 31 publications

(21 citation statements)

References 57 publications

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“…According to recent studies conducted on body image, one out of every two women is dissatisfied with her body (Hendricks, 2002). In contrast, studies consistently find that males display much higher rates of body satisfaction than women (Fallon & Rozin, 1985).…”

Section: Literature Reviewmentioning

confidence: 91%

“You Need a Makeover!”: The Social Construction of Female Body Image in “A Makeover Story”, W “hat Not to Wear”, and “Extreme Makeover”

Gallagher¹,

Pecot-Hebert

2007

Popular Communication

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Section: Literature Reviewmentioning

confidence: 91%

“You Need a Makeover!”: The Social Construction of Female Body Image in “A Makeover Story”, W “hat Not to Wear”, and “Extreme Makeover”

Gallagher¹,

Pecot-Hebert

2007

Popular Communication

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“…Several studies point out the impact of today's unrealistic beauty standards on people's self-esteem and the widely perceived phenomenon of body dissatisfaction (Antioco, Smeesters, & le Boedec, 2012;Miner-Rubino, Twenge & Fredrickson, 2002;Tiggemann, 2004). Because of this idealized women's beauty standard shown by the media, one in every two women declares to be unsatisfied by her body (Hendriks, 2002;Cassidy & van Schijndel, 2011). Wolf (1992) is among the first and strongest criticism of the images produced by the beauty industry, understanding them as a contemporary way to imprison women after the feminism's achievements.…”

Section: Body Aging and Female Identitymentioning

confidence: 99%

“…Their output influences how beauty standards are formed and viewed by the public. Because of this idealized women's beauty standard shown by the media, one in every two women declares to be unsatisfied by her body (Hendriks, 2002;Novaes, 2006).…”

Section: Introductionmentioning

confidence: 99%

The Deviation Game: Can Deviation from Standard Beauty Become Appealing? An Age Perspective

Goia¹,

Lima²,

Barros

2018

Rev. Bras. Mark.

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Objective: This article aims to qualitatively explore the possibilities of amplifying the female representations in advertising and other types of marketing communication that embraces mature women by the beauty industry. Method: We interviewed women who are 40 years old and older, and leaders from multinational and Brazilian beauty companies. We also ran a survey experiment testing the persuasiveness of a fashion ad. Main results: Consumers are persuaded by ads displaying mature women, but the industry representatives are skeptical about the commercial appeal of these images. Contributions: The usual communication and marketing practices from leader companies are not grounded by the logic of value co-creation. These companies seem not to be consumer-oriented as a prominent practice. Relevance/Originality: Beauty standards and communication and marketing content should be understood from a social and political configuration that belongs to the organizational field from the contemporary fashion and cosmetic industries. Marketing practices are oriented by power and prestige relations, and by values and norms that are shared within this field. Managerial Implications: It is possible to amplify beauty standards and, by doing so, to better meet mature womens aspirations.

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“…According to recent studies conducted on body image, one out of every two women is dissatisfied with her body (Hendricks, 2002). According to recent studies conducted on body image, one out of every two women is dissatisfied with her body (Hendricks, 2002).…”

Section: Literature Reviewmentioning

confidence: 99%

"You Need a Makeover!": The Social Construction of Female Body Image in "A Makeover Story", W"hat Not to Wear", and "Extreme Makeover"

Gallagher¹,

Pecot-Hebert²

2007

Popular Communication

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This article discusses the cultural ideology that permeates our society surrounding female body image by focusing specifically on socially constructed ideals of beauty and identity as they are represented in media texts-those of the makeover programs, A Makeover Story, What Not to Wear, and Extreme Makeover. For this study, we conducted textual analyses of selected episodes of each of these programs to examine the ideological impact of patriarchy, particularly as it relates to female body image.Cosmetics companies promise women an outcome and suggest an ideal way of looking. Voluminous eyelashes, moisturizing lip color, natural looking face powder, and age defying face creams all become part of something Schwichtenberg (1989) calls an "ideology of beauty" (p. 293). According to Keranen (2000), this ideology works by transforming an ideal beauty into a timeless, universal standard toward which "ideal women" should strive (p. 153). Advertising has been telling women for years that through the purchase of cosmetic products, they too can become the "ideal." Ironically, the very same advertisements that claim to unlock every woman's beauty instill the notion that women are somehow inherently flawed without beauty enhancing products (Keranen, 2000). Hence, the need for the makeover arises in discourses related to beauty.

show abstract

Examining the effects of hegemonic depictions of female bodies on television: a call for theory and programmatic research * This article was accepted by the previous CSMC editor, Dr. James W. Chesebro

Cited by 31 publications

References 57 publications

“You Need a Makeover!”: The Social Construction of Female Body Image in “A Makeover Story”, W “hat Not to Wear”, and “Extreme Makeover”

“You Need a Makeover!”: The Social Construction of Female Body Image in “A Makeover Story”, W “hat Not to Wear”, and “Extreme Makeover”

The Deviation Game: Can Deviation from Standard Beauty Become Appealing? An Age Perspective

"You Need a Makeover!": The Social Construction of Female Body Image in "A Makeover Story", W"hat Not to Wear", and "Extreme Makeover"

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