“…Moreover, (Kraus, Mitter, Eggers, & Stieg, 2017) observed in their study on German managers that businesses are driven to the international market due to market saturation and dominance, increased competition, exhausted or unsuitable diversification possibilities. The general literature discourse proves that a firm early entry into the foreign market is not necessarily to increase sales or profit (Marinova & Marinov, 2017): but to take advantage of the foreign market opportunities; to overcome the home country environmental challenges such as market saturation, small domestic market size (Marinova & Marinov, 2017;Morais & Franco, 2018), high competitive market (Amungo, 2016), and unfavourable socio-cultural factors (Muralidharan & Pathak, 2017). Morais and Ferreira (2020) found that lack of government support which is the major unfavourable institutional factor positively impacts internationalization (Monticelli, Calixto, Vasconcellos, & Garrido, 2017;Morais & Ferreira, 2020).…”