Examining the factors that influence the intentions to adopt internet shopping and cable television shopping in Taiwan

Abstract

Using Rogers’ diffusion of innovation model, this study attempts to compare the adoption of internet shopping with that of cable television shopping in Taiwan. Rogers’ diffusion model has been criticized for its pro-innovation bias, and thus this study expects that the adoption of internet shopping will be consistent with the predictions of Rogers’ model, while the adoption of cable television shopping will not. A telephone survey with 1227 valid interviews was used to collect data for this study. As expected, most findings regarding internet shopping follow the predictions of this model. However, the diffusion process in relation to cable television shopping digresses from the path predicted by Rogers’ model. The detailed findings of the study are discussed in the article.

A Research on Chinese Consumers’ Using Intention on 3G Mobile Phones

“…It contradicts to many past researches [9,10]. Combined the findings with Jeffres and Atkin's [11] study on the adoption of ISDN and Li's [12] study on the adoption of cable TV shopping, that revealed that socio-economic status doesn't have definitely correlation with the adoption of those innovations.…”

Comparison Between Early High-Definition Television Owners and Non-Owners

“…Ten of 17 reviewed studies supported a positive relationship between educational level and adoption of online service, Internet service and shopping, PCs, cell phones, VCRs, and videotex Danko & MacLachlan, 1983;Dickerson & Gentry, 1983;Ettema, 1984;Leung & Wei, 1999;Li, 2004;Lin, 1998Lin, , 2001Reagan, 1987;Scherer, 1989). Although the empirical evidence has been mixed, the majority of these studies supported the second hypothesis: H2: HDTV owners will be better educated than non-owners.…”

“…Using income as a primary determinant of social status, the empirical literature overwhelmingly found support for this proposition. Sixteen of the 18 studies that investigated the impact of income on new media ownership or subscribership reported that adopters of cable TV service and shopping, fax machines, satellite television, PCs, Internet service and shopping, VCRs, cell phones, online service, and premium cable had higher incomes than non-adopters Collins, Reagan, & Abel, 1983;Dickerson & Gentry, 1983;Ducey et al, 1983;Leung & Wei, 1999;Li, 2004;Lin, 1998Lin, , 2001Lin & Jeffres, 1998;Litman et al, 1991;Neuendorf et al, 1998;Reagan, 1987;Reagan et al, 1985;Scherer, 1989;Schweitzer, 1991;Wei, 2001). Thus, the third hypothesis stated the following: H3: HDTV owners will have higher incomes than non-owners.…”

“…Fifteen of 19 relevant studies reported that age was negatively related to adoption of Internet service and shopping, personal computers (PCs), videotex, online service, premium cable, video cassette recorders (VCRs), fax machines, cell phones, and satellite television Danko & MacLachlan, 1983;Ducey, Krugman, & Eckrich, 1983;Ettema, 1984;Leung & Wei, 1999;Li, 2004;Lin, 1998Lin, , 2001Litman, Chan-Olmsted, & Thomas, 1991;Reagan, 1987;Reagan, Ducey, & Bernstein, 1985;Scherer, 1989;Wei, 2001Wei, , 2006. Therefore, our first hypothesis stated the following: H1: HDTV owners will be younger than non-owners.…”

Rethinking determinants of ICT acceptance: Towards an integrated and comprehensive overview

“…Control/Voluntariness + (Al-Somali et al 2009;Eastin, 2002;Venkatesh, 2000;Wu & Lederer, 2009;Zhou, 2008) Image/Prestige + (Moore & Benbasat, 1991;Plouffe et al, 2001;Rogers, 2003;Schepers & Wetzels, 2007;Yu & Tao, 2009) Innovativeness + (Atkin et al, 2003;Dowling, 1999;Oh et al, 2009;Li, 2004;Wang et al, 2006) (product) Knowledge + (Atkin et al, 2003;Eriksson & Nilsson, 2007;Gatignon & Robertson, 1989;Moreau et al, 2001) Opinion leadership + (Frambach & Hildebrand, 1994;Lettl et al, 2006;Lin, 2003;Wirth et al, 2008;Woolgar, 1996) Optimism + (Neuendorf et al, 1998;Parasuraman & Colby, 2001;Teo et al, 2008;Wei, 2001) Social influence + (Al-Somali et al 2009;Karahanna et al, 1999;Fishbein & Ajzen, 1975;Taylor & Todd, 1995;Yu & Tao, 2009) Willingness to pay + (Brown & Venkatesh, 2005;Busselle et al, 1999;Gatignon & Robertson, 1989;Talukdar et al, 2002) IMPACT OF MARKETING STRATEGY Marketing (impact) + (Bouwman & De Jong, 1996;…”