Examining the impact of experiential value on emotions, self-connective attachment, and brand loyalty in Korean family restaurants

Kim, Min-Seong; Степченкова, Светлана

doi:10.1080/1528008x.2017.1418699

Cited by 49 publications

(72 citation statements)

References 58 publications

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“…Moreover, our hypothesis advances insight into the importance of experiential value (service excellence and CROI) as a tool for generating identity-based and bonding-based attachment and its effect on brand loyalty. The findings are in line with Kim and Stepchenkova's (2017) study which indicates that CROI affects positive brand emotions positively, while service excellence affects negative brand emotions negatively. The results reveal that the degree to which a brand performs its stated functions affects brand loyalty.…”

Section: Theoretical Implicationssupporting

confidence: 89%

“…For example, Jin et al (2013) noted that customer perceptions of experiential value, aesthetics, escapism, service excellence and customer return on investment (CROI) affect the quality of the customer-firm relationship and brand loyalty. In this light, Kim and Stepchenkova (2017) advanced the argument that experiential value influences customer emotions and self-connectivity, leading to brand loyalty. Nonetheless, its association to brand attachment remains under-researched.…”

Section: Introductionmentioning

confidence: 99%

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Examining brand loyalty from an attachment theory perspective

Boateng

Kosiba

Adam

et al. 2020

MIP

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PurposeThis study aimed to ascertain the relationship between experiential value, brand attachment and brand loyalty. The authors employed the attachment theory as the theoretical framework and operationalised attachment as a two-dimensional construct: identity-based and bonding-based. The authors argue that experiential value reinforces customer attachment in these two perspectives of attachment and consequently determine brand loyalty.Design/methodology/approachThe authors used a survey research design and collected data from 500 customers of mobile telecommunication network companies in Ghana. The authors analysed the data collected using the partial least squares approach to structural equation modeling.FindingsThe findings of the study showed that there is a relationship between experiential value, brand attachment (identity-based and bonding-based) and brand loyalty. This study showed how experiential value reinforces each dimension of the attachment theory, and drives brand loyalty.Originality/valueThis study intensifies the application of attachment theory in the marketing literature. It provides insight into how brand loyalty is developed via attachment.

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Section: Theoretical Implicationssupporting

confidence: 89%

Section: Introductionmentioning

confidence: 99%

Examining brand loyalty from an attachment theory perspective

Boateng

Kosiba

Adam

et al. 2020

MIP

View full text Add to dashboard Cite

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“…There is an abundance of research that shows that the various emotional bonds consumers develop for a brand positively affect brand loyalty. For example, in their work, Kim and Stepchenkova (2018) noted that positive emotions have a significant effect on brand loyalty in the restaurant industry. On the other hand, Jang et al (2015) note that coffee shop consumers' emotional attachment influences brand loyalty.…”

Section: Place Dependence Attachmentmentioning

confidence: 99%

Place attachment and brand loyalty: the moderating role of customer experience in the restaurant setting

Nyamekye

Adam

Boateng

et al. 2021

IHR

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PurposeThe purpose of this study is to ascertain the effects of place attachment on brand loyalty. This study further ascertains whether the effects of emotion-based attachment on brand loyalty are stronger for customers who have a positive experience with a restaurant brand. Additionally, the authors investigate whether emotion-based attachment mediates the relationships between identity-based attachments, place dependence and brand loyalty in the restaurant setting.Design/methodology/approachThe authors administered the questionnaire to customers (diners) of restaurants in Ghana, and they were completed via a paper and pencil/pen approach. The authors tested their hypotheses using structural equation modeling.FindingsThe findings show that identity-based and emotion-based attachment enhances brand loyalty within a restaurant setting. The results also show that place dependence attachment promotes emotional bonding with restaurant brands. The study's findings also show that place dependence attachment does not have a direct and positive significant effect on brand loyalty except when an emotional response is produced.Originality/valuePlace attachment studies in a restaurant setting are rare. This study thus contributes to the place attachment literature in restaurants setting.

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“…Although pro-environmental behavior's AVE value (0.476) was less than 0.50 as suggested by Fornell and Larcker [73], the construct was significantly discriminated from other constructs since its AVE was larger than each squared correlation (0.006 ≤ Φ 2 ≤ 0.294). As shown in Table 3, the AVE values were also over each squared correlation estimate to ensure discriminant validity [74]. Finally, a common method bias was conducted with Harman's one-factor test [75].…”

Section: Two-step Analysesmentioning

confidence: 99%

Influence of Environmental Knowledge on Affect, Nature Affiliation and Pro-Environmental Behaviors among Tourists

Kim

Thapa

2018

Sustainability

Self Cite

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Jeju Island is a popular destination in South Korea that is dependent on nature-based tourism. The annual increase in the influx of visitors has created major environmental impacts due to overuse and commercial expansion. With projected growth in arrivals and the development of tourism infrastructure, the island will experience perpetual challenges for sustainable management of natural resources. However, the role of visitors will be central via a commitment to practice pro-environmental behaviors to protect the island from further degradation. This study was grounded in the cognition-affection-attitude-behavior model to examine the predictive validity of tourists’ environmental knowledge, environmental affect, and nature affiliation on pro-environmental behavior. The data comprised responses from 304 domestic visitors who had visited Jeju Island. The empirical findings indicate that environmental affect was significantly impacted by two dimensions of environmental knowledge (i.e., subjective and objective). Additionally, nature affiliation was positively impacted by environmental affect, while pro-environmental behavior was significantly influenced by both environmental affect and nature affiliation. Overall, these findings provide theoretical and practical implications for sustainable tourism at a nature-based destination. The findings can be utilized for implementation of intervention programs and visitor management at Jeju Island.

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Examining the impact of experiential value on emotions, self-connective attachment, and brand loyalty in Korean family restaurants

Cited by 49 publications

References 58 publications

Examining brand loyalty from an attachment theory perspective

Examining brand loyalty from an attachment theory perspective

Place attachment and brand loyalty: the moderating role of customer experience in the restaurant setting

Influence of Environmental Knowledge on Affect, Nature Affiliation and Pro-Environmental Behaviors among Tourists

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