Examining the impact of joint brand advertising on perceived destination brand authenticity

Can, Ali Selcuk; Ekinci, Yuksel; Pino, Giovanni

doi:10.1080/02650487.2024.2432237

International Journal of Advertising

2024

DOI: 10.1080/02650487.2024.2432237

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Examining the impact of joint brand advertising on perceived destination brand authenticity

Ali Selcuk Can,

Yuksel Ekinci,

Giovanni Pino

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Examining the impact of joint brand advertising on perceived destination brand authenticity

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References 78 publications

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