Examining the indirect impact of showroom entertainment on hourly slot gaming volume: The case of a Las Vegas hotel-casino

Suh, Eunju

doi:10.1016/j.ijhm.2010.08.006

Cited by 22 publications

(13 citation statements)

References 8 publications

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“…Besides game characteristics and service environment, researchers examined the impact of non-gambling and other gambling components within a casino property on slot performances. These studies, conducted mainly in the US, include the relationship between slot performance and showroom entertainment (Suh, 2011), restaurants' volume (Kalargyrou et al, 2012, Lucas and Santos, 2003, Tanford and Lucas, 2011, and bingo (Lucas et al, 2006) as well as poker rooms' performances (Lucas, 2013). These studies connect complimentary activities within the casino property to slot play behaviors.…”

Section: Non-gaming Factorsmentioning

confidence: 99%

Uncovering the service profit chain in the casino industry

Prentice

Wong

Lam

2017

IJCHM

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Purpose-This paper, from a marketing and management perspective, reviews the relevant literature germane to casino studies. The review discusses the major findings from previous studies, provides a critique and identifies research gaps for future studies. In particular, the research foci presented in this paper rest on the service profit chain (SPC) model. The review involves studies relating to the constructs of the chain model and comprises sections that are categorized based on the internal link between management and employees, the interaction between casino service employees and customers, and the profitability link. Design/methodology/approach-The approach employed in the current study involves a systematic review of the relevant academic literature with a focus on SPC studies in the casino industry, along with critical evaluation and analysis to identify research gaps. Google Scholar, EBSCOHost, Science Direct, Emerald, and other academic databases were used to search relevant studies relating to casino and gambling research streams. Findings-The review identifies several research gaps on the basis of the SPC link. Specifically, internal service quality needs more attention from both the practice and research points of view. Casino employee research should be extended to include personal traits and characteristics that may contribute to employee performance and loyalty. In the interaction between casino service providers and gamblers, more studies should be undertaken on the efficiency and effectiveness of marketing initiatives and promotions. Externally, the paper points out that more appropriate measurement of customer loyalty and casino profitability should be explored. Implications-This review provides references to focusing on key competitive advantages and presents guidelines on improving business growth and profitability for casino managers. The paper also identifies research areas that future studies should attend to. Originality-The paper is the first thorough literature review of gaming research on marketing and management with a focus on the service profit chain model. This review represents a new era of gaming research, extending the problem gambling research focus into a broader scope embracing other disciplines.

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Section: Non-gaming Factorsmentioning

confidence: 99%

Uncovering the service profit chain in the casino industry

Prentice

Wong

Lam

2017

IJCHM

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“…In the study, one casino showed a positive and significant impact of showroom headcount on gaming volumes, whereas the second property showed a non-significant impact of showroom headcount on slot volume. Suh (2011) also found a positive contribution to slot gaming volume, but the effect was considered insufficient to cover the investment and operating costs of the showroom.…”

Section: Literature Reviewmentioning

confidence: 99%

“…This theory has often been used to explain the indirect effects of non-gaming amenities on gaming volumes (e.g., Lucas, 2011; Lucas & Tanford, 2010; Suh & Lucas, 2011). By providing various gaming and non-gaming amenities in one place, casinos expect to have spillovers into the sales of gaming products that have high-profit margins (Suh, 2011). However, questions regarding how much of gaming profits are contributed from non-gaming and the spillover effects have not been clearly identified or discussed.…”

Section: Introductionmentioning

confidence: 99%

Spillover Impact of Non-Gaming Amenities on Gaming Volumes

Min

Lee

Blum

2018

Cornell Hospitality Quarterly

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Considering the popularity of integrated resorts, this study aimed to investigate different types of non-gaming amenities as indirect casino revenue-generating centers. With fierce competition in the casino industry, non-gaming amenities, such as casino-operated restaurants, showrooms, hotel rooms, and retail outlets, are used as a tool to attract customers and generate more casino sales. In this regard, non-gaming amenities need to be evaluated not only by the revenue they generate but also by the indirect revenue they contribute to other amenities such as gaming. By examining casino performance data over a 365-day period, the finding suggested little effect of non-gaming amenities on table gaming volume. However, restaurant and showroom amenities were found to have positive and significant relationships with slot gaming volume. The findings of the study advance the literature as non-gaming and gaming relationships have not been addressed deeply in the literature due to the difficulty of data collection. The study also provides practical insights for operators to increase earnings with the optimal use of non-gaming amenities.

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“…Suh [22] argued that a wide variety of non-gaming amenities lures diverse customer segments and has become a significant source of revenue as evidenced by many integrated casino resorts. Eaddington and Christeansen [18] also stated that integrated casino resorts attract significantly more visitors who stay longer and spend more on various activities than day-trip visitors do.…”

Section: Integrated Casino Resort Development In Koreamentioning

confidence: 99%

Integrated Casino Resort Development in South Korea: Perspectives from the Government Representatives and Industry Professionals

Lee¹,

Kim²,

Myung³

et al. 2018

J Tourism Hospit

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This study explored perceptions of the integrated casino resort development in Korea and factors associated with a business license decision from the perspectives of the government representatives and industry professionals. Using a series of in-depth interviews with six selected Korean government representatives involved in the integrated casino project and with industry professionals, the study identified three categories and six main themes. The findings suggested that the participants perceived the integrated casino development as a great venture that will benefit the local community and the nation's tourism industry. The findings also indicated that in addition to satisfying all of the bidding requirements, foreign investors' financial integrity and health, as well as their business ethics standards, were considered the most important when the Korean government decided on a business license for the integrated casino resort. The study also found that while the Korean government recently changed a casino related law to provide better business opportunities for foreign investors, negative public perception toward the casino industry remains as a challenge.

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Examining the indirect impact of showroom entertainment on hourly slot gaming volume: The case of a Las Vegas hotel-casino

Cited by 22 publications

References 8 publications

Uncovering the service profit chain in the casino industry

Uncovering the service profit chain in the casino industry

Spillover Impact of Non-Gaming Amenities on Gaming Volumes

Integrated Casino Resort Development in South Korea: Perspectives from the Government Representatives and Industry Professionals

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