“…By comparison, there is a huge body of literature written by non-Chinese scholars concerning people's giving behaviour in online charity. Many of these studies put their analytic lens on the role of demographic and socio-psychological variables, including gender (Shier & Handy, 2012), social class (Piff, Kraus, Côté, Cheng, & Keltner, 2010), empathy (andreoni, Rao, & Trachtman, 2011), religiosity and altruism (Opoku, 2013), self-construal (Bennett, Kerrigan, O'Reilly, Skarmeas, & Shabbir, 2011), money perception (Wiepking & Breeze, 2012), shared vision and perceived accessibility (Du et al, 2014), social pressure (Reyniers & Bhalla, 2013) and so forth. These studies have captured some influential factors on people's online charitable behaviours.…”