Examining the Paths from Export Strategic Orientations to Export Performance: The Mediating Role of Export Resource Transformation Capability

Abstract

Export strategic orientation research suggests that export entrepreneurial orientation ( EO ) and market orientation ( MO ) directly affect export performance. Based on the dynamic capability theory, this study hypothesizes that export resource transformation capability is an intervening factor that helps explain how EO and MO , individually and jointly, impact export performance. Using archival and survey data from small and medium-sized exporters in the United Kingdom and Nigeria, the study fi nds that export resource transformation capability partially mediates the individual effects of EO and MO on export performance in both samples. Results further show that export resource transformation capability does not mediate the joint effect of EO and MO on export performance. The fi ndings help provide a more complete understanding of how export strategic orientations might be related to export performance.Business School ' s International Strategy Department, where he is completing his PhD studies in international strategy. He is also a researcher in the Lagos Business School ' s Centre for Competitiveness and Strategy, where he has successfully led design and delivery of executive and MBA-level courses in human resource management, strategic management, innovation and execution, and blue ocean strategy. Nkemdilim has co-authored several award-winning case studies, book chapters, and journal articles. He is also a reviewer for Emerald Insight and the International Marketing Review.

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