Examining the relationship between tourist motivation and satisfaction by two competing methods

Albayrak, Tahir; Caber, Meltem

doi:10.1016/j.tourman.2018.06.015

Cited by 144 publications

(111 citation statements)

References 59 publications

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“…Secondly, although all four segments showed relatively high scores on "nature", they had significantly different scores on other motivation factors. This result is in line with those of previous studies claiming that motivation-based segmentation is useful in identifying different tourist groups' needs and desires [10].…”

Section: Discussionsupporting

confidence: 92%

“…Segmentation criteria employed in the tourism literature are geographic characteristics, demographics, psychographics, and behavioral factors including motivation, benefit sought, travel activity, and expenditure [9]. Of these, motivation is considered to be one of the most popular segmentation approaches [10].…”

Section: Bases For Market Segmentation: Motivation and Attitudesmentioning

confidence: 99%

“…Tourist motivation is "the combination of needs and desires that affect the propensity to travel" [11] (p. 247), and therefore, knowledge about motivation can assist managers in providing facilities and services that fulfill visitors' desires [10]. For these reasons, researchers have focused their attention on defining various tourist motivations.…”

Section: Bases For Market Segmentation: Motivation and Attitudesmentioning

confidence: 99%

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Comparing Motivation-Based and Motivation-Attitude-Based Segmentation of Tourists Visiting Sensitive Destinations

et al. 2018

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This study aims to compare motivation-based and motivation-attitude-based segmentation of tourist markets, by identifying the heterogeneity of both solutions. A k-means cluster analysis was conducted to segment markets, using the data collected from 722 respondents, via an onsite survey of visitors to the Kuang Si Waterfall and Konglor Cave in Lao People’s Democratic Republic. Subsequently, socio-demographic and trip-related characteristics among the segments were compared using ANOVA and Chi-square tests. Both motivation-based and motivation-attitude-based segmentation each generated four distinctive segments. Although both solutions are viable for segmentation, the latter was found to be more useful in separating segments than the former, as its segments were significantly more distinguishable from each other in terms of socio-demographic and trip-related characteristics. This result contributes to the body of research on the comparison of market segmentation techniques, which is a rarely investigated topic.

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Section: Discussionsupporting

confidence: 92%

Section: Bases For Market Segmentation: Motivation and Attitudesmentioning

confidence: 99%

Section: Bases For Market Segmentation: Motivation and Attitudesmentioning

confidence: 99%

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Comparing Motivation-Based and Motivation-Attitude-Based Segmentation of Tourists Visiting Sensitive Destinations

et al. 2018

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“…Motivation is defined as the direction of behavior [44,45] or a state of need [46]. Determining visitors' motivations to visit a destination supports tourism managers in identifying visitors' needs and desires, as well as in developing a product, evaluating service quality, improving the location's image, and endorsing activities that fulfill visitors' expectations [47,48]. For these reasons, many researchers have tried to identify various tourist motivations.…”

Section: Tourist Motivationmentioning

confidence: 99%

Sociopsychological Aspects of Butterfly Souvenir Purchasing Behavior at Bantimurung Bulusaraung National Park in Indonesia

et al. 2019

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Utilizing butterflies in souvenirs escalates their exploitation, which occurs even with protected species. Visitors affect both tourism sustainability and butterfly populations. Thus, parks must establish visitor management practices to secure tourism, including butterfly-trading activities to provide social and economic benefits, while still maintaining butterfly populations and environmental sustainability. This research examined the relationships between visitors’ motivations, environmental attitudes (deontological status, legal compliance, and political activism), and preference regarding butterfly souvenirs. Data were collected using an on-site survey of 455 respondents at Bantimurung Bulusaraung National Park in Indonesia and analyzed using factor analysis, correlation, and logistic regression. Results showed that visitors’ motivations were divided into four categories: challenge and freedom, nature appreciation, social relationships, and escape from routine. Visitors showed high deontological status, legal compliance, and political activist attitudes, valued the attributes of butterfly souvenirs highly, and strongly preferred souvenirs with authenticity value. Significant correlations existed among motivation, attitude, and preference for butterfly souvenir attributes. Logistic regression results revealed that with more frequent visits, better souvenir quality, and higher education levels, the possibility of visitors purchasing butterfly souvenirs increased. Prior knowledge regarding regulations prohibiting protected butterfly trading diminished this possibility. This study further discusses how visitors’ sociopsychological information can be used to minimize negative impacts caused by overtourism.

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“…The behavior of the tourist at the destination is clearly influenced by the visitor's motivations [8]. At the same time, the decision to visit a particular destination is based on different motivations, one of the most relevant being the cultural and natural value that the proposed destination is believed to possess [9].…”

Section: Introductionmentioning

confidence: 99%

Tourist Clusters in a Developing Country in South America: The Case of Manabì Province, Ecuador

et al. 2019

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Societies nowadays shape their history by establishing traditions, customs, artisan expressions and, in short, the cultural heritage that represents them as a people in symbiosis with their natural environment. The present investigation analyzes the tourist phenomenon that has developed around intangible cultural heritage and natural heritage in the province of Manabí (Ecuador). Three types of visitors were identified in terms of motivation schemes; these three types were considered valid and useful for segmenting within the province of Manabí as a tourist destination. The conclusions suggest the need to conceive tourism products that improve the image of the destination and, at the same time, enable the sustainable management of the destination itself.

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Examining the relationship between tourist motivation and satisfaction by two competing methods

Cited by 144 publications

References 59 publications

Comparing Motivation-Based and Motivation-Attitude-Based Segmentation of Tourists Visiting Sensitive Destinations

Comparing Motivation-Based and Motivation-Attitude-Based Segmentation of Tourists Visiting Sensitive Destinations

Sociopsychological Aspects of Butterfly Souvenir Purchasing Behavior at Bantimurung Bulusaraung National Park in Indonesia

Tourist Clusters in a Developing Country in South America: The Case of Manabì Province, Ecuador

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