Examining the relationships between brand authenticity, perceived value, and brand forgiveness: The role of cross-cultural happiness

Papadopoulou, Christina; VARDARSUYU, Merve; Oghazi, Pejvak

doi:10.1016/j.jbusres.2023.114154

Cited by 18 publications

(4 citation statements)

References 83 publications

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“…More recent research has focused on the interaction between global and local brand perceptions and the intricacies of digital globalization (Steenkamp, 2014; Steenkamp, 2020). Recent studies also indicate a shift toward understanding the impact of cultural identity, authenticity and technology on brand perception (He and Ge, 2023; Papadopoulou et al , 2023).…”

Section: Resultsmentioning

confidence: 99%

The patterns of the past and future agenda in international branding: a literature review

Ramos

2024

RIBS

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Purpose The purpose of this study is to, first, analyze the past years of research on international branding and, second, building on an early literature review, to analyze patterns in the field and suggest future research. Design/methodology/approach The analyzed papers were compiled using the Web of Science and Scopus databases. The author searched papers published between 2007 and 2023 that used terms related to international branding in their title, abstract and keywords. Findings This paper structures and identifies key institutions, papers, regions and authors in the field. It provides an overview of the past years of research in the area. The study identifies important gaps in the literature and suggests further research dealing with, for example, the B2B sector and emerging markets. Originality/value Despite the increase in international branding studies, few literature reviews have been published since 2007. This review fills this research gap. It identifies future research areas dealing with branding in the B2B sector, branding in emerging markets, branding process and implementation studies using longitudinal methods and more practical research.

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Section: Resultsmentioning

confidence: 99%

The patterns of the past and future agenda in international branding: a literature review

Ramos

2024

RIBS

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“…Specifically, consumers with a stronger preference for low prices exhibit a diminished association between promotional offers and certain brand personality traits, such as 'outdoorsy (Darke & Chung, 2005). Similarly, consumers with a higher fondness for brands show a weakened relationship between promotional offers and perceived personal fit with the brand (Papadopoulou et al, 2023;Phau & Lau, 2000). These moderating effects highlight the importance of considering individual consumer characteristics when crafting advertising strategies incorporating promotional offers (Lemon & Verhoef, 2016;Alsharif et al, 2022;Šoštar & Ristanović, 2023).…”

Section: -Discussionmentioning

confidence: 97%

Promotion Hurts Brand Personality and Consumer Responses

Kučinskas

2024

IJBMS

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This study investigates the impact of promotional offers on consumer perceptions of brand personality and their subsequent behavioral intentions. Research employs a between-subjects design with two conditions: exposure to an advertisement with a promotional offer versus no offer. The results reveal that promotional offers significantly affect perceptions of several brand personality traits, notably reducing the perception of traits such as 'spirited', 'outdoorsy', and 'upper class'. Moreover, the study examines how individual differences in consumer price sensitivity and brand affinity moderate these effects, indicating that the impact of promotional offers varies across different consumer segments. Mediation analyses further demonstrate that the perceived changes in brand personality traits due to promotional offers significantly mediate the relationship between advertising conditions and consumer responses, such as willingness to pay a premium and likelihood of visiting the brand's retail outlets. These findings suggest that promotional offers can alter consumer perceptions of brand personality. This study provides essential insights for marketers on how promotional strategies can be optimized to influence consumer attitudes and behaviors effectively, offering a nuanced understanding of the interplay between promotional offers, brand personality perception, and consumer behavior.

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“…The primary data was collected by distributing questionnaires to respondents [30]. The questionnaire structure was based on a five-point Likert scale, which specified their level of aggrement based on five points strongly disagree; disagree; neither agree not agree; agree; and strongly agree.…”

Section: Methodsmentioning

confidence: 99%

The Impact of City Branding, City Image, and Food Authenticity on Revisit Intention Mediated by Tourist Satisfaction

Sakti,

Verinita,

Maruf

2024

INFEB

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This research aims to determine the impact of city branding, city image, and food authenticity on intention to revisit, which is mediated by tourist satisfaction for domestics tourists who visit Payakumbuh City. This research is explanatory with quantitative methods. Meanwhile, the sampling technique used in this research was purposive sampling of tourists who visited Payakumbuh City at least twice, with a sample size of 165 respondents. This research uses PLS 4.0. The thing emphasized in this research is that the branding of Payakumbuh City as "Rendang City" or "Rendang City" has stuck in the minds of tourists who visit Payakumbuh City. Apart from that, tourists who visit can enjoy natural and culinary tourism in Payakumbuh City. Implication research The branding of Payakumbuh City as "Rendang City" or "The City of Randang" has stuck in the minds of tourists who visit Payakumbuh City. Apart from that, tourists who visit can enjoy natural and culinary tourism in Payakumbuh City. In Payakumbuh City, there are also various types of traditional culinary delights, such as rendang and other traditional foods, that can attract tourists to visit Payakumbuh City.

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Examining the relationships between brand authenticity, perceived value, and brand forgiveness: The role of cross-cultural happiness

Cited by 18 publications

References 83 publications

The patterns of the past and future agenda in international branding: a literature review

The patterns of the past and future agenda in international branding: a literature review

Promotion Hurts Brand Personality and Consumer Responses

The Impact of City Branding, City Image, and Food Authenticity on Revisit Intention Mediated by Tourist Satisfaction

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