Examining the Relevance of T-CRM and H-CRM for the Bank-Customer Partnership Quality and Willingness to Invest More

Rimbasari, Ana; Wijaya, Nikodemus Hans Setiadi

doi:10.18196/mb.11299

2020

DOI: 10.18196/mb.11299

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Examining the Relevance of T-CRM and H-CRM for the Bank-Customer Partnership Quality and Willingness to Invest More

Ana Rimbasari¹,

Nikodemus Hans Setiadi Wijaya²

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Examining the Relevance of T-CRM and H-CRM for the Bank-Customer Partnership Quality and Willingness to Invest More

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