2020
DOI: 10.1002/jtr.2426
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Examining the role of country image in the relationship between cuisine image and intention to visit a country

Abstract: The purpose of the study is to investigate the role of a country's image as a mediator between cuisine image and intention to visit a country. Data were collected using online and face-to-face surveys from 445 participants experiencing Turkish cuisine in the United Kingdom. The results show that the general cuisine image affects overall country image positively, whereas it does not directly affect intention to visit. However, general country image plays a mediating role between intention to visit and cuisine i… Show more

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Cited by 12 publications
(3 citation statements)
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“…Country image has been handled by researchers in many paradigms, including tourism, and common results have been obtained, especially that it has an impact on consumers' purchasing behavior and travel intentions (Güzel, 2009;Alvarez & Campo, 2014;Lindblom et al, 2017;Zhang et al, 2018;Aydın et al, 2021). Knowing where a country's own image is in the region where it aims to increase tourism demand and creating a more positive image will help it attract more tourists.…”
Section: Discussionmentioning
confidence: 99%
“…Country image has been handled by researchers in many paradigms, including tourism, and common results have been obtained, especially that it has an impact on consumers' purchasing behavior and travel intentions (Güzel, 2009;Alvarez & Campo, 2014;Lindblom et al, 2017;Zhang et al, 2018;Aydın et al, 2021). Knowing where a country's own image is in the region where it aims to increase tourism demand and creating a more positive image will help it attract more tourists.…”
Section: Discussionmentioning
confidence: 99%
“…Traditional cuisines are broadly known to increase satisfaction and accordingly form the intention to revisit (Aydin et al, 2021). Research findings reveal that visitors' restaurant evaluations focus on traditional Turkish cuisine in general and on appetisers, kebabs, desserts, salads, traditional treats foods and beverages.…”
Section: Traditional Turkish Cuisinementioning
confidence: 96%
“…Intentions might take the shape of positive words, suggestions, purchases of products or services, business travels, and foreign visits, depending on the type of activity. As a result, consumer intentions differ depending on the type of conduct (Aydin et al, 2020).…”
Section: Visit Intentionmentioning
confidence: 99%