2014
DOI: 10.1016/j.jbusres.2013.12.010
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Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis

Abstract: The study illustrates the technique by using the empirical data set in Skarmeas and Leonidou's (2013) study on consumer skepticism about corporate social responsibility (CSR). The investigation provides more nuanced coverage of the role of CSR skepticism than the conventional "net effect" symmetrical explanation and illustrates that CSR skepticism and its impact are contingent on combinations of complex antecedent conditions and several alternative paths. Specifically, the study expands on Skarmeas and Leonido… Show more

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Cited by 253 publications
(219 citation statements)
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“…Hypotheses testing that relies on such methods cannot always be trusted. For instance, MRA follow net effect estimations and its findings can be affected by the existence of high multicollinearity (Skarmeas, Leonidou, & Saridakis, 2014). Even when researchers control for high multicollinearity, net effects may change direction and level of significance when additional predictors are added in the equation (Armstrong, 2012).…”
Section: The Need For Set-theoretic Approaches: Fsqcamentioning
confidence: 99%
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“…Hypotheses testing that relies on such methods cannot always be trusted. For instance, MRA follow net effect estimations and its findings can be affected by the existence of high multicollinearity (Skarmeas, Leonidou, & Saridakis, 2014). Even when researchers control for high multicollinearity, net effects may change direction and level of significance when additional predictors are added in the equation (Armstrong, 2012).…”
Section: The Need For Set-theoretic Approaches: Fsqcamentioning
confidence: 99%
“…(a) symmetry -that is, low (high) degrees of the independent variable always correspond to low (high) degrees of the dependent variable; and (b) linearity -that is, an increase (decrease) in an independent variable will result in a corresponding increase (decrease) in the dependent variable (Skarmeas et al, 2014). However, in reality, relationships could be asymmetric and non-linear.…”
Section: The Need For Set-theoretic Approaches: Fsqcamentioning
confidence: 99%
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