“…Owing to the indispensable necessity of trust in online transactions, there has recently been a rise in research into the impact of initial trust on e-commerce adoption (Gao & Waechter 2015;Li, Jiang & Wu, 2014;Huang, Ba & Lu, 2014;Kim & Park, 2013), as well as building trust online Abstract (Chang & Fang, 2013;Wu, Huang & Hsu, 2014), the impact of trust on online transactions (Bleier & Eisenbeiss 2015;Yan, Zhang & Vasilakos, 2014), and determinants of online trust (Beldad, Van der Geest, De Jong & Steehouder, 2012;Shankar, Urban & Sultan, 2002;Karimov & Brengman, 2014;Wang & Emurian, 2005). In spite of growing research interest in online trust, the majority of these studies have been conducted from Western and Asian perspectives.…”