2023
DOI: 10.1371/journal.pone.0279750
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Examining the role of moral, emotional, behavioural, and personality factors in predicting online shaming

Abstract: Online shaming, where people engage in social policing by shaming perceived transgressions via the internet, is a widespread global phenomenon. Despite its negative consequences, scarce research has been conducted and existing knowledge is largely anecdotal. Using a correlational online survey, this mixed-method study firstly assessed whether moral grandstanding, moral disengagement, emotional reactivity, empathy, social vigilantism, online disinhibition, machiavellianism, narcissism, and psychopathy predict p… Show more

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Cited by 4 publications
(6 citation statements)
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“…This ratio suggests that many users are looking at the post as a form of amusement rather than uplifting these ladies. The comment sections being flooded with hate comments support the findings of Muir (2023) where the participants of that study find cyberbullying to be a "norm" that should be taken seriously. Some of these hate comments are made to add to the surplus of hate comments but also are made to increase the popularity of the commenter.…”
Section: Discussionmentioning
confidence: 60%
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“…This ratio suggests that many users are looking at the post as a form of amusement rather than uplifting these ladies. The comment sections being flooded with hate comments support the findings of Muir (2023) where the participants of that study find cyberbullying to be a "norm" that should be taken seriously. Some of these hate comments are made to add to the surplus of hate comments but also are made to increase the popularity of the commenter.…”
Section: Discussionmentioning
confidence: 60%
“…Many people just want the likes and do not care for the well-being of the TikTok content creator. Cyberbullies tend to have moral disengagement (Muir et al, 2023;Morgan & Fowers, 2022;BakioÄlu & Çapan, 2019), so being hateful on the internet would not phase them, especially if they can receive a bit of popularity. This would explain the influx of repeated/similar comments.…”
Section: Discussionmentioning
confidence: 99%
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