Examining the role of personal innovativeness and trust in predicting generation Z’s online booking behaviour

Abstract

This study responds to the Technological Acceptance Model (TAM) critics regarding the model's missing self-regulatory and motivational variables. The research integrates personal innovativeness and perceived risk in the TAM model and explores the interrelationships among those constructs. A self-administered questionnaire was used to collect the data for this study, and 293 consumers of the Indonesia Online Travel Agent (OTA) industry participated. The data were analysed using Partial Least Square, which employed the inner and outer model evaluations to analyse the data. The results demonstrated that Generation Z's attitude toward using the OTA application is positively affected by its perceived usefulness and ease of use. Moreover, three variables significantly affect Generation Z's behavioural intention to use e-commerce applications. Personal innovativeness significantly affects perceived transaction risks and attitudes toward using the OTA application. These results imply that in order to enhance customers’ willingness to keep using the application, the OTA practitioners should ensure that their customers experiencing the ease-of-use dan the usefulness of the application, so that the customers will have a greater willingness to use the same application in the future.

Module Validity (M-BMC) Project Based Learning Methods for The Topic of Business Model Canvas

“…The implementation of entrepreneurial elements is also planned and implemented with the aim of providing more career paths for vocational education graduates in vocational colleges to produce 10% graduates as entrepreneurs as targeted by the ministry. In 2019, the entrepreneurship course (UES 3012) of the vocational college was improved by introducing a new topic which is the business model canvas Hapsari et al (2023) the business model canvas topic is a management tool that allows individuals to describe, design, create and present models the business to be run. The elements found in this business model canvas provide a structured approach to easily understand each key component of the business and how those components interact with each other.…”