a b s t r a c tThis study proposes a generalized multinomial logit model that allows heteroscedastic variance and flexible utility function shape. The novelty of our approach is that the model is theoretically derived by applying a generalized extreme-value distribution to the random component of utility, while retaining its closed-form expression. In addition, the weibit model, in which the random utility is assumed to follow the Weibull distribution, is a special case of the proposed model. This is achieved by utilizing the q-generalization method developed in Tsallis statistics. Then, our generalized logit model is incorporated into a transportation network equilibrium model. The network equilibrium model with a generalized logit route choice is formulated as an optimization problem for uncongested networks. The objective function includes Tsallis entropy, a type of generalized entropy. The generalization of the Gumbel and Weibull distributions, logit and weibit models, and network equilibrium model are formulated within a unified framework with q-generalization or Tsallis statistics.