Examining the usage of Instagram as a source of information for young consumers when determining tourist destinations

Gumpo, Christina I.V.; Chuchu, Tinashe; Maziriri, Eugine Tafadzwa; Madinga, Nkosivile Welcome

doi:10.4102/sajim.v22i1.1136

Cited by 19 publications

(13 citation statements)

References 45 publications

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“…Attitude objects comprise of anything a person may hold in their mind, ranging from the mundane to the abstract, including things, people, groups, and ideas (Bohner & Dickel, 2011). A tourist's attitude is the general evaluation of a tourist's specific behaviour (Çelik & Yilmaz, 2011;Gumpo, Chuchu, Maziriri & Madinga, 2020). To measure inevitable tourism impacts on local population, and the perceptions developed and reactions displayed by residents should be investigated, thus an analysis of attitudes from the local residents should be involved (Brida et al 2011).…”

Section: Attitudes Of Local Residents Towards Tourism and Tourists' Willingness To Visit A Destinationmentioning

confidence: 99%

Perceptions of Local Tourists, Attitudes and Willingness to Visit Local Destinations: A Destination Image Case

Maziriri

Govender

Chuchu

2021

bmaj

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The paper made use of predictor variables to highlight relationships in tourism, these are: perceptions’ of local residents towards tourists and destination image; in an effort to identify how these predictors are relative to the mediator variable, attitudes’ of local residents towards tourists; which then lead to the outcome variable, tourists willingness to visit a destination. To enable the researcher to conduct this study, prior literature related to destination image, as well as the attitudes and perceptions of local residents were reviewed. Respondents were selected by means of probability sampling. A conceptualised model was developed to measure the variables adapted to the research study. The researcher conducted field research at The University of Witwatersrand, which included 270 respondents, currently registered at the university. The data set was analysed by employing SPSS and Amos 24 through Structural Equation Modeling (SEM). It was confirmed by the results of the research that the attitudes of local residents had a stronger relationship than the perceptions of local residents towards tourists; influencing tourists’ willingness to visit a destination. This implies that tourists will visit a destination based on how they are treated by local residents, instead of how local residents perceive tourists. The study makes contributions to current research on local residents’ attitudes and perceptions towards tourists, and destination image, which influences tourists’ willingness to visit a destination.

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Section: Attitudes Of Local Residents Towards Tourism and Tourists' Willingness To Visit A Destinationmentioning

confidence: 99%

Perceptions of Local Tourists, Attitudes and Willingness to Visit Local Destinations: A Destination Image Case

Maziriri

Govender

Chuchu

2021

bmaj

Self Cite

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“…Extant literature argues that attitudes are predictive of consumer behaviour and influence consumption. For example, Gumpo, Chuchu, Maziriri and Madinga (2020) have discovered that consumer attitudes have an effect on their decision-making However, understanding consumer attitudes and behaviours is critical to connect with markets and consumer consumption trends effectively. The theory of planned behaviour (Ajzen, 2005) describes how consumers make their choices.…”

Section: Health Consciousness Perceived Value and Attitude Towards Veganismmentioning

confidence: 99%

Transition Into Veganism: Drivers of Vegan Diet Consumption

Tobias-Mamina

Maziriri

2021

IRMM

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Health and environmental impacts of toxins, genetically modified organisms and other non-natural compounds used to boost crop productivity have stimulated consumer and marketer interest in organic food. Organic ingredients are generally viewed as more nutritious, cheaper, cleaner and more environmentally sustainable. Society is currently witnessing a revolution in food intake and habits as people grow more health-conscious. Plant-based diets (vegan diet) are expected to become the next organic food for healthy living. The purpose of the study is to understand the impact of personal factors (health consciousness, subjective norms and perceived value) and product attributes on attitudes towards veganism and vegan diet consumption. The data for this research were collected from 377 students within the Generation Y cohort at an institution of higher learning within the Johannesburg metropolitan area in South Africa. A descriptive and exploratory analysis using quantitative techniques was performed using structured questionnaires. A structural equation modelling (SEM) procedure was applied to achieve the hypotheses testing using the AMOS (version 25.0) package. The findings demonstrated the role of motivational and marketing influences in shaping customer consumption patterns. Social influence, health consciousness, perceived value, product attributes, and attitudes towards veganism positively influence vegan food consumption among millennia in South Africa. The results suggest that the attitude towards veganism depends on both personal and social values. Motivations to preserve the environment and reverence for life forms seem to be mainly driven by personal values.

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“…The effects that crime has on a tourist's decision-making experience whilst on holiday, and their post decision-making behaviour means that it is a crucialrisk factor to explore (Barker et al, 2002;George and Swart, 2012). Tourists' behaviours are influenced by their evaluations specific situations (Çelik and Yilmaz, 2011;Gumpo et al, 2020). Tourism market segments such as sport is assumed to boost repeat visitations from tourists as they allow destination marketers to accurately determine the needs and expectations of targeted tourists, develop more effective marketing (Tassiopoulos and Haydam, 2008).…”

Section: Tourism Impact On South Africamentioning

confidence: 99%

The South Africa 2010 FIFA World Cup: A Look Back: Perceptions of its Impact on Tourism in South Africa

Chuchu

2021

IRMM

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Africa's first FIFA World Cup sparked a series of scholarly work mostly conducted prior to this event. This phenomena is still relevant today with many unanswered questions. This research therefore investigates and examines literature on how the 2010 FIFA World Cup is perceived almost a decade later. A qualitative approach was adopted based on secondary data sources and grey literature. Contextual information was gathered from popular data bases that include Science direct, Ebsco host, Emerald and Google scholar. A total of 20 studies on both tourism in South Africa and the 2010 FIFA World Cup published between 2004 and 2019 were examined and systematically presented and discussed. Recurring trends based on review of literature were identified. The destination image theory and the destination concept were used to comprehend international visitors' attitudes and their interpretation of South Africa as a travel destination. One of key findings was that the crime in South Africa, before, during after the World Cup ranks highest in terms of tourism deterrence. However, the event was generally perceived positive as a fairly positive success with room for socio-economic improvement. Implications were provided and possible areas of further were suggested with additional questions presented.

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Examining the usage of Instagram as a source of information for young consumers when determining tourist destinations

Cited by 19 publications

References 45 publications

Perceptions of Local Tourists, Attitudes and Willingness to Visit Local Destinations: A Destination Image Case

Perceptions of Local Tourists, Attitudes and Willingness to Visit Local Destinations: A Destination Image Case

Transition Into Veganism: Drivers of Vegan Diet Consumption

The South Africa 2010 FIFA World Cup: A Look Back: Perceptions of its Impact on Tourism in South Africa

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