Examining Trends in Beverage Sales in New York City During Comprehensive Efforts to Reduce Sugary Drink Consumption, 2010–2015

Diet Quality and Sociodemographic, Lifestyle, and Health-Related Determinants among People with Depression in Spain: New Evidence from a Cross-Sectional Population-Based Study (2011–2017)

“…In addition, soft drink consumption has been linked to an increased risk of type 2 diabetes [ 103 ], cardiovascular disease [ 104 ], dental caries [ 105 , 106 ], and weight gain [ 107 ]. Reducing this type of consumption is, therefore, a high public health priority [ 108 ]. This study revealed that the percentage of people with a self-reported diagnosis of depression who consumed soft drinks with sugar daily had decreased.…”

A Content Analysis of Persuasive Appeals Used in Media Campaigns to Encourage and Discourage Sugary Beverages and Water in the United States

“…Several U.S. cities and institutions have implemented policies, systems and environmental change strategies over decades to discourage or restrict sugary beverage availability, access and affordability, and to promote water and other healthy hydration behaviors. These strategies include establishing healthy beverage standards in schools and childcare settings; enacting excise taxes to support community programs, infrastructure and make safe tap drinking water available; requiring chain restaurants to provide healthy default beverages for children's meals; implementing public awareness campaigns about the health risks of sugary beverages; and enacting health warnings on beverage products at point-of-sale in retail settings [81,82].…”

“…Major beverage firms and the leading U.S. industry trade association, the American Beverage Association (ABA), have used corporate advertising, social responsibility and political media campaigns extensively to influence the U.S. public and decision makers to oppose legislation [81]. The ABA used media campaigns as part of a coordinated strategy for its member firms, PepsiCo and The Coca-Cola Company, to defeat New York City's portion size cap rule in 2013, and to repeal San Francisco's warning label for sugary beverage products in 2016 [81,82]. The ABA also launched a corporate social responsibility campaign called the 2025 Beverage Calories Initiative [83] to influence the public's positive views about business actions framed as promoting "balanced lifestyles while protecting consumer choice" in selected U.S. communities [84].…”

Is the Association Between Beverage Taxes and Reductions in Sales Driven by Communication of Health Consequences in Addition to Price Increases?

“…For example, sugary drink market share declined in New York City after the adoption of a portion cap rule for sugary drinks (which garnered significant media attention), even though the rule was never implemented due to legal challenges. 8 Given concerns that beverage taxes could be regressive, 3 it would be especially valuable to understand the degree to which health communications campaigns in lower-income communities might reduce demand for sweetened beverages among these consumers, thereby decreasing their tax burden and improving health. Such campaigns should emphasize the targeted marketing of taxed beverages, investment of revenues, and the disproportionate burden of chronic disease in these communities.…”

“…Another approach would be to examine changes in beverage sales or consumption in jurisdictions where taxes (or other sweetened beverage policies) were not adopted but in which vigorous adoption campaigns and/or media discussions occurred. For example, sugary drink market share declined in New York City after the adoption of a portion cap rule for sugary drinks (which garnered significant media attention), even though the rule was never implemented due to legal challenges . Given concerns that beverage taxes could be regressive, it would be especially valuable to understand the degree to which health communications campaigns in lower-income communities might reduce demand for sweetened beverages among these consumers, thereby decreasing their tax burden and improving health.…”