Examining users′ intention to continue using social network games: A flow experience perspective

Flow in gaming: literature synthesis and framework development

“…Similar to Chang (2013) as well as Hsu and Lu (2004), Jin (2011) also demonstrated that flow has an effect on behavioural intention, where the higher the level of flow experienced, the greater one's intention to adopt or play a game. Although Zhou's (2013) study was conducted in the mobile gaming context, the findings are similar to those by Hsu and Lu (2004) in that both found flow to mediate the relationship between perceived ease of use and adoption intention.…”

“…Among the four types of media use motives (i.e., information seeking, social relationships, pastime, and self-presence), pastime is the strongest predictor of flow (Khang et al, 2013). Social interaction also has been shown to have a positive effect on flow (Chang, 2013). In a study on game-based cooperative learning, it was found that the quality of cooperative learning is a key factor contributing to flow, which increases affective learning in terms of empathy and interest in learning (Raphael et al, 2012).…”

“…Similarly, flow experience has an impact on user adoption in the gaming context (Chang, 2013;Hsu, 2010;Hsu and Lu, 2004;Jin, 2011;Zhou, 2013). In a study by Chang (2013) on social network gaming, four factors -interaction between humans and computer, social interaction, hedonic value, and utilitarian value -were demonstrated to be antecedents of flow and user satisfaction, where both of them in turn influenced continuous intention. In addition, user satisfaction also influenced flow.…”

“…Chang (2013) shows that the interaction between humans and computers has a positive effect on flow. In addition, interactivity in the form of human interactivity (i.e., between players) and machine interactivity (i.e., between system and players) are found to influence skill, challenge, and focused attention, which are all significant predictors of flow in the online gaming context (Kim et al, 2005).…”

“…Hedonic value refers to "an outcome related to spontaneous responses that are more subjective and personal...such as entertainment, exploration, and self-expression...and that derive more from fun and enjoyment than from task completion" [Chang, (2013), p.314]. Utilitarian value refers to "an overall assessment of the balance between functional benefits and sacrifices" [Chang, (2013), p.314]. Hedonic and utilitarian values have both direct and indirect effects on flow.…”