2020
DOI: 10.3390/su12051747
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Examining Vietnamese Hard-Adventure Tourists’ Visit Intention Using an Extended Model of Goal-Directed Behavior

Abstract: Although adventure tourism is divided into two subgroups based on the level of risk, most previous research has not made a distinction in their research. However, due to the high risk, skills, experience, and physical condition required of participants, hard adventure tourism should be studied separately from soft tourism activities. Thus, this study investigates the antecedents influencing hard adventure tourists’ visit intention by adopting the model of goal-directed behavior. Furthermore, two new variables,… Show more

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Cited by 34 publications
(44 citation statements)
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References 64 publications
(201 reference statements)
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“…Secondly, this study attempts to extend the NAM using two new constructs. Model extensions have been an approach to help improve the explanatory power of original models as well as to help shape the model to fit a different research context [22][23][24]. Lastly, the proposed study model is subjected to empirical validation among tourists that meet the defined characteristics of smart tourists [4,7].…”
Section: Introductionmentioning
confidence: 99%
“…Secondly, this study attempts to extend the NAM using two new constructs. Model extensions have been an approach to help improve the explanatory power of original models as well as to help shape the model to fit a different research context [22][23][24]. Lastly, the proposed study model is subjected to empirical validation among tourists that meet the defined characteristics of smart tourists [4,7].…”
Section: Introductionmentioning
confidence: 99%
“…Some of the purposes of adventure tourism are shown in the study of Bui and Kiatkawsin [41]. These are understood to be seeking unfamiliar places, meeting unfamiliar people, to explore and study, or for recreation.…”
Section: Discussionmentioning
confidence: 99%
“…Adventure activities have been studied in the tourism context since the early days of tourism research [ 1 , 2 , 3 , 4 ]. Today, the popularity of the adventure tourism subsector remains relatively strong [ 5 , 6 , 7 ]. Scholars have attributed this sector’s continuous growth to the “commodification” of adventure tourism [ 2 , 5 ].…”
Section: Introductionmentioning
confidence: 99%
“…The role of risk and danger has been studied extensively in the tourism context because of its significance in determining adventure tourism experiences. Notably, risk has been used to classify activities into soft or hard adventure [ 1 , 2 , 6 , 13 , 14 ], determine the types of motivation for participating in adventure activities [ 1 , 6 , 10 , 15 , 16 ], and determine experience quality and post-trip evaluation and behaviors [ 6 , 17 , 18 , 19 , 20 , 21 , 22 ]. Furthermore, previous researchers have studied other concepts that are still related to risks, such as a sense of accomplishment [ 23 ], the use of specific skills [ 24 ], the opportunity to challenge one’s physical and mental limits [ 15 ], and the chance to learn new skills and discover oneself [ 7 , 25 ].…”
Section: Introductionmentioning
confidence: 99%
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