Platinum-nickel nanowire (PtNiNW) catalysts have shown exceptionally high oxygen reduction mass activity in rotating disk electrode measurements. However, the ability to successfully incorporate PtNiNWs into high performance membrane electrode assemblies (MEAs) has been challenging due to their size, shape, density, dispersion characteristics, and corrosion-susceptible nickel core. We have investigated the impact of specific processing steps and electrode composition on observed fuel cell performance and electrochemical properties in order to optimize performance. We have found that nickel ion contamination is a major concern for PtNiNWs that can be addressed through ion exchange in fabricated/tested MEAs or by acid leaching of catalyst materials prior to MEA incorporation, with the latter being the more successful method. Additionally, decreased ionomer incorporation has led to the highest performance demonstrating 238 mA/mg Pt (0.9 V IR-free) for PtNiNWs (pre-leached to 80 wt% Pt) with 9 wt% ionomer incorporation. Platinum (and Pt alloy) nanoparticles on carbon supports (Pt/C) are the standard catalysts for polymer electrolyte fuel cells (PEMFCs). They are the basis for the thousands of fuel cell vehicles on the road today as well as tens of thousands of stationary polymer electrolyte fuel cell power systems. The performance of membrane electrode assemblies (MEAs) based on Pt/C has been optimized over multiple decades through tuning several parameters including carbon type, Pt to carbon loading, ionomer content/type, ink solvent composition, and coating/drying parameters.1-6 The implementation of unsupported metal catalysts in PEMFCs has seen much less investigation, and the application of non-Pt/C catalysts often falls back on the processes and compositions that have been optimized for Pt/C. For materials, like the nanowires presented here, it should not come as a surprise that dramatic differences in size/structure and properties (density, dispersability, magnetism, surface conductivity, ionomer interactions) significantly impact electrode performance and there is a need to investigate alternate, optimized fabrication compositions and approaches.To date, the motivation for the development and application of extended surface electrocatalysts in fuel cells has come largely from the promising work of 3M's nanostructured thin film (NSTF) materials. 7,8 These materials started as Pt thin films, but over the last several years have shifted to PtNi alloys, with much effort devoted to examining the sensitivity of activity to the alloy's composition.9,10 3M's NSTF is unique in that it is fabricated on a substrate and hot pressed directly into the membrane to form a MEA. Poly/single crystal studies of inherent catalytic activity and durability of flat metal surfaces further show significant benefits over nanoparticle catalysts consistent with findings of NSTF.11-13 The advantages of extended surface catalyst over supported nanoparticle catalysts are still a matter of some debate, but have been attributed to a number o...