With this paper we start a programme aiming at connecting two vast scientific areas: Jordan algebras and representation theory. Within representation theory, we focus on non-compact, real forms of semisimple Lie algebras and groups as well as on the modern theory of their induced representations, in which a central role is played by the parabolic subalgebras and subgroups. The aim of the present paper and its sequels is to present a Jordan algebraic interpretations of maximal parabolic subalgebras. In this first paper, we confine ourselves to maximal parabolic subalgebras of the non-compact real forms of finite-dimensional exceptional Lie algebras, in particular focusing on Jordan algebras of rank 2 and 3.