Plasmonic systems have attracted remarkable interest due to their application to the subwavelength confinement of light and the associated enhancement of light-matter interactions. However, this requires light to dwell at a given spatial location over timescales longer than the coupling rate to any relevant loss mechanism. Here we develop a general strategy for the design of stopped-light plasmonic metasurfaces, by taking advantage of the conformal symmetry which underpins nearfield optics. By means of the analytical technique of transformation optics, we propose a class of plasmonic gratings which is able to achieve ultra-slow group velocities, effectively freezing surface plasmon polaritons in space over their whole lifetime. Our method can be universally applied to the localization of polaritons in metallic systems, as well as in highly doped semiconductors and even two-dimensional conductive and polar materials, and may find potential applications in nanofocusing, nano-imaging, spectroscopy and light-harvesting.