Overarching principle Example subprinciples or criteria Ethics and stewardship Research findings are immediately translatable and applicable in low-resource settings/countries. Research products are likely to provide very good value for money or control cost escalation in cardiovascular care. 2 Patient-centred healthcare Research findings/outputs could reduce patient barriers to use of CVD services or technologies in a wide range of settings. When applicable, research project strives to engage patients in all stages of research, from design to dissemination/implementation. The CVD 'endgame' 8 Research contributes substantially to reduced incidence of cardiovascular disease (ie, primordial/primary prevention). Research increases the probability of collective/policy action on CVD (eg, dynamic surveillance, implementation research). CVD, cardiovascular disease.