In this paper, the effect of structural differences in alkyl chains substituted at the imide position of naphthalene diimide (NDI) derivatives were compared using oleylamine (NDI-OL) and octadecylamine (NDI-OD) in different solvents, solvent mixture, gel, and solid-state inferring the photophysical properties at different states. The difference in alkyl chains renders a range of emission (∼ 90 nm) for NDI-OL due to the steric reasons when self-assemble from a non-aromatic solvent mixture [CHCl 3 /MCH (1 : 9, v/v)] and aromatic solvents, wherein such emission tuning was absent for sterically less hindered NDI-OD. Further, the emission tuning and enhancement were also observed via a host-guest method, aggregation from a solvent mixture [aggregation induced emission enhancement (AIEE)], and by applying mechanical [mechanochromic behaviour] force deciphering these properties as the favourable formation of exciplex/excimer by NDI derivatives with excellent emission quantum yield enhancement (ϕ f ,% � 1-5) compared to the monomeric form of NDI (ϕ f ,% � 0.2). Further, the NDI compound was also found to be useful for distinguishing pH 14 among other ranges of pH solutions visually and spectroscopically.