The carrier to which a hapten is coupled can influence both the nature and the immunological specificity of the immune response to the hapten. Thus, guinea pigs genetically capable of an immune response to haptens attached to the T.-lysine homopolymer (1, 2) fail to respond to the same haptens coupled to poly-D-lysine (3, 4). Evidence for definite "carrier specificity," that is, immunologically specific interactions involving portions of the carrier molecule adjacent to the attached hapten, has been clearly demonstrated with regard to the ability of hapten-protein conjugates to stimulate a secondary response in rabbits (5) or to elicit delayed hypersensitivity reactions in sensitized guinea pigs (6, 7). In addition, various degrees of carrier specificity have also been observed for several antigen-antibody reactions: wheal and flair reactions in man (8), passive cutaneous anaphylaxis in guinea pigs with early immunization sera (9), some Arthus reactions (10), and precipitin reactions in liquid media in selected systems (11-13).The present studies were undertaken to define, in quantitative terms, the effect of the carrier upon the antibody response to the 2,4-dinitrophenyl (DNP) determinant. In this paper, the effect of varying the carrier molecule upon the immunoglobulin class, the amount, and the average intrinsic association constant (K0) of the antibody produced, has been investigated in the guinea pig. In a second paper (14), the specificity of guinea pig anti-2,4-dinitrophenylpoly-L-lysine antibodies for the poly-L-lysine carrier is demonstrated and the amount of energy contributed to the antibody-antigen interaction by specific binding of the carrier molecule is estimated.