We show how Z-invariance in the chiral Potts model provides a strategy to calculate the pair correlation in the general integrable chiral Potts model using only the superintegrable eigenvectors. When the distance between the two spins in the correlation function becomes infinite it becomes the square of the order parameter. In this way, we show that the spontaneous magnetization can be expressed in terms of the inner products of the eigenvectors of the N asymptotically degenerate maximum eigenvalues. Using our previous results on these eigenvectors, we are able to obtain the order parameter as a sum almost identical to the one given by Baxter. This gives the known spontaneous magnetization of the chiral Potts model by an entirely different approach. ‡