It is demonstrated that chirality of molecules composed of 1,2,4,5‐benzenetetracarboxydiimide (pyromellitic diimide) or 1,4,5,8‐naphthalenetetracarboxydiimide units is reflected by their exciton Cotton effects. The analysis is based on the calculated (ZINDO/S) excited states of the model diimide chromophores 1a and 2a. Rotation of the diimide chromophores around the C‐N bond in diimides 3–5 is evaluated from the dynamic 1H NMR data. A comparison of chiroptical properties of bis‐diimides 3–5 with the CD spectra of bis‐imides 6–8 is also presented. Chirality 12:263–268, 2000. © 2000 Wiley‐Liss, Inc.