The electronic excitations of naphthalene and a family of bridged naphthalene dimers are calculated and analyzed by using the Collective Electronic Oscillator method combined with the oblique Lanczos algorithm. All experimentally observed trends in absorption profiles and radiative lifetimes are reproduced. Each electronic excitation is linked to the corresponding real-space transition density matrix, which represents the motions of electrons and holes created in the molecule by photon absorption. Two-dimensional plots of these matrices help visualize the degree of exciton localization and explain the dependence of the electronic interaction between chromophores on their separation. R elating electronic excitations of molecular aggregates to those of the individual chromophores is a long-standing fundamental problem with numerous applications to organic superlattices and biological complexes (1, 2).Considerable effort has been devoted to clusters of the simplest aromatic molecules such as napthalene and benzene (3-7). Supersonic beam techniques have made it possible to study the excited-state dynamics and obtain detailed information about geometries and intermolecular interactions in these clusters (8-10). Naphthalene is one of the most thoroughly studied chromophores in crystals and in the gas phase both theoretically and experimentally (11)(12)(13)(14)(15)(16)(17)(18)(19)(20)(21). Calculations provided a test for quantum mechanical theories of molecular electronic structure (16,17). In recent years, detailed information about naphthalene clusters has been obtained through high-resolution rotational spectroscopy analysis (22, 23). For example, structural information on naphthalene trimer has been extracted from rotational coherence spectroscopy (23). Excimer formation dynamics has been studied by Lim's group through fluorescence spectroscopy (24-28). Excitonic interactions depend strongly on the distance and relative orientation of the transition moments of monomer units. The geometry can be obtained from high-resolution vibronic spectra and nonlinear Raman spectroscopy (10,22,29). Extensive study of benzene has been carried out as well. Recent interest focused on the structure and properties of benzene clusters (30-36). Isotopically mixed benzene clusters have been used in the investigation of intermolecular interactions. Discrete exciton spectra were observed for benzene dimers (9, 37).In this paper, we analyze the absorption spectra of naphthalene and a family of naphthalene-bridge-naphthalene systems DN-2, DN-4, and DN-6 (see Fig. 1) (38-41). These molecules may be regarded as naphthalene dimers where pairs of naphthalene chromophores are held at fixed distances and orientations by a rigid polynorbornyl-type bridge of variable length (two, four, or six bonds, respectively). The UV-spectra and radiative decay rates of these dimers have been measured (39-41) and interpreted by using a simple exciton model (42). Within this model, each excited state of the monomer generates two states in the dimer. The interac...