Exclusive impacts of lifestyles on preference for interior public space of high-rise building apartment

Abstract

Purpose While interior public space can be one of the most important criteria in designing high-rise residential buildings in urban environments in practitioners’ opinion, this study aims at investigating the importance of this criterion from consumers’ lifestyle standpoint. In particular, this study aims to examine the effects of different lifestyle orientations on consumers’ preference for this housing feature. Three relevant lifestyles are investigated including independence, family-orientation and homebody. Design/methodology/approach Survey data were collected from 331 owners of high-rise apartments in three residential buildings in urban areas. Findings The research results revealed significant and positive effects of independence and homebody lifestyle orientations on consumers’ preference for interior public spaces. Interestingly, a family-oriented lifestyle was found to negatively moderate the effect of a homebody lifestyle on the preference, providing evidence for possible exclusive impacts of different lifestyle orientations on the preference. Originality/value This study emphasizes the exclusive impacts of different lifestyles on consumers’ preference for housing features that need to be considered by developers and marketers when designing consumer positions and marketing strategies.

Housing preference among young people: A study from the perspective of university students in Malaysia

“…A security guard in the housing area will check on unknown people or visitors before letting them into the Condominium or apartment. Our finding thus corroborates with the findings of Nguyen et al (2022) about the lifestyle orientation that prioritises other social qualities, such as safety from crime or the social status of residents when choosing a house. That gives the residents a feeling of security and comfort.…”

“…Besides, this research also supported the study by Kam et al (2018) claimed that the house's location is more significant than the house itself. Furthermore, this study also supported past research by Nguyen, et al (2022) and Yaacob et al (2018) which the researchers indicated that distance has a positive relationship with housing purchasing. Finally, this study has supported the research by Hartono et al (2022) that emphasises the travel time to the workplace, medical amenities, and educational institutions are the critical factors in choosing the house.…”