Presents a review identifying the distinctive themes and their
related sub‐themes as reflected by articles published in the International Journal of Contemporary Hospitality Management in the
period 1989‐1994. Sets out six theme areas which reflect the main
strands of research and thinking during the review period. The theme
areas are: people and organizations; education, training and
development; trends analysis, business strategy and decision making;
customers and service quality; marketing and brand management;
operations and facilities management.