Exercising empowerment: Mediated fitness technology fostered social connections and personal growth during social isolation.

Abstract

Sales of home exercise equipment skyrocketed due to the social restrictions imposed during the pandemic. The Peloton stationary bike, for example, received wide media coverage due to user testimonials about how using the bike positively impacted their mental health and personal growth. Based on self-determination theory (SDT) principles of autonomy, competence, and social connection, this study focused on immersive exercise’s relation to social connection in keeping with research linking perceptions of belonging to attitude and behavior change. This study hypothesized that Peloton’s social features would enhance social connection and predict change in personal growth perceptions. Measures included (a) equipment features categorized based on SDT, (b) kama muta (KM) using Kama Muta Multiplex Scale (KAMMUS) Two subscales to capture community belonging, (c) a parasocial interaction inventory to measure instructor attachment, and (d) subscales of the Posttraumatic Growth Inventory to identify personal growth. A convenience sample of 1,036 Peloton users completed an online survey. Results indicated that Peloton use was associated with improved mental health, preference for social engagement features predicted KM, and KM explained 36% of the variation in personal growth. Findings suggest that technology-enabled experiences addressed social needs, increasing belonging during the pandemic and promoting personal growth. Results highlight virtual exercise’s potential for mental and physical health benefits and for technology-driven social cues to enhance user satisfaction and membership growth. Limitations are acknowledged.