Let F q n be a finite field with q n elements and r be a positive divisor of q n − 1. An element α ∈ F * q n is called r-primitive if its multiplicative order is (q n −1)/r. Also, α ∈ F q n is k-normal over F q if the greatest common divisor of the polynomials g α (x) = αx n−1 +α q x n−2 +. . .+α q n−2 x+α q n−1 and x n −1 in F q n [x] has degree k. These concepts generalize the ideas of primitive and normal elements, respectively. In this paper, we consider non-negative integers m 1 , m 2 , k 1 , k 2 , positive integers r 1 , r 2 and rational functions F (x) = F 1 (x)/F 2 (x) ∈ F q n (x) with deg(F i ) ≤ m i for i ∈ {1, 2} satisfying certain conditions and we present sufficient conditions for the existence of r 1 -primitive k 1 -normal elements α ∈ F q n over F q , such that F (α) is an r 2 -primitive k 2 -normal element over F q . Finally as an example we study the case where r 1 = 2, r 2 = 3, k 1 = 2, k 2 = 1, m 1 = 2 and m 2 = 1, with n ≥ 7.