Exogenous Model of Job Satisfaction

Abstract

The paper contributes to the existing job satisfaction models by introducing a new exogenous variable, regional tourism development. Tourism does not only change the regional economy and infrastructure; it creates new cultural practices, causes the change in the attitude to health and leisure, presents a different model of judgement and decisionmaking. Consequently, it may be suggested that the tourism development rate influences the behaviour model of the local residents. It is proposed to identify the changes based on two-stage modelling with the help of multiple linear and non-linear regression. At the first stage, the relationship between tourism development and cultural practices, as well as between tourism development and quality of life are investigated on the basis of objective data. Low tourism growth rates provoke an increase in both cultural practices and quality of life; however, in the future, at medium growth rates, motivated convictions begin to form dissipated ideas of leisure in the residents’ behaviour. At the second stage, the residents’ self-assessment was applied to build overall and exogenous models of job satisfaction. The influence of the exogenous variable decreased the impact of the material factor (salary satisfaction) on job satisfaction, forming a new attitude to leisure, and, therefore, causing changes in the people’s psychological well-being. The results revealed that one’s own sense of sufficient labour-leisure balance decreases as the tourist traffic increases, and the social comparison effect is triggered. Besides, at the high tourism growth rates, habituation to the tourist traffic and regularly updating leisure programmes develops the adaptation effect, which is manifested in the enhanced work schedule satisfaction influencing the job satisfaction